International Marketing Training

 

Speciality

Marketing Strategy
35 Years
Marketing - General
35 Years
Marketing - Specialised
35 Years
Graham has worked extensively in the field of advertising and marketing for a broad cross section of consumer goods manufacturers, industrial products, business to business markets and the charity sector.

During his career in advertising, he worked for a number of leading London advertising agencies, devising award-winning advertising for Walls, Birds Eye, Tobler Suchard, Whitbread and R.Whites among many others.

He then moved into marketing management, first with Cadbury Schweppes, where he developed retail sales for Kenco Coffee, and later worked to relaunch Oil of Olay. New product launches for Vidal Sassoon and the Insignia range when he worked for Shulton, have been amongst the most successful new product launches in their markets.

Graham was then responsible for developing the Chartered Institute of Marketing’s Diploma programme at Croydon Business School and became a member of the faculty at the Chartered Institute of Marketing.

He now runs a Marketing Firm and both trains and consults in all aspects of marketing for organisations such as IPC Media, Ford, Coca Cola, Microsoft, BBC, Kraft, IBM, BAA and Kellogg’s in all parts of the world. His specialist subjects include Marketing Planning, Research, Communications, Advertising, New Product Development, Customer Care, Team Building and Presentation Skills.


Graham's clients include:

BAA, HSE, CBA Business School, Ford Europe, BBC, General Motors, Coca-Cola Schweppes, Lex Retail, Beiersdorf, IBM, IPC Media, Scottish Courage Brands, BT, Sony, Biss Lancaster, GlaxoSmithKline, Bradford and Bingley, The Barden Corporation, Cellnet, Surrey TEC, Securicor, Sara Lee, Volvo, Exeter Friendly Society, Rank Xerox, ABB, Chartered Institute of Marketing, Nissan, BUPA, Henley Management College, Westland Helicopters, Novartis, Philips, among other.

Expertise Portfolio

Marketing Strategy

35 Years

Having worked in Marketing for major international blue chip companies I have a thorough knowledge of appropriate marketing strategies in a huge variety of markets and product types.

 List all 12 'Marketing Strategy' Experts

Marketing - General

35 Years

The general marketing knowledge in a career that has spanned fmcg, b2b, manufacturing and service industries provides a platform from which to advise and train marketing personnel at all levels in all companies.

 List all 23 'Marketing - General' Experts

Marketing - Specialised

35 Years

The specialisms covered include marketing communications, new product development, market research and web based marketing.

 List all 15 'Marketing - Specialised' Experts

Personal Details

Name & ID Graham B.Graham Bailey, GB Marketing - ID 637
Profile Title International Marketing Training
Category Trainers
Travels from United Kingdom - Chichester
Citizen of United Kingdom
Gender Male
Age-Group 61 to 65

Good to Know

Languages (fluent) English   English
Worked in Countries France  Italy  Germany  Denmark  Belgium
Netherlands  Spain  Hungary  Croatia
Malta  Ireland  Switzerland  United Arab Emirates  Bahrain  Philippines  Malaysia
Hong Kong  Austria. Saudi Arabia, China and Australia.
                                  Austria. Saudi Arabia, China and Australia.
Professional Memberships Chartered Institute of Marketing
Hobbies Not specified
Availability Globally
Strengths Strong practical application of subject matter and an open involving style which gets the best out of a participating group.

Stats

PopIndex * 4 - Excellent
Profile Views 12482

Keyword Cloud

Graham B. Chichester United Kingdom Trainer Marketing Strategy Marketing - General Marketing - Specialised graham worked advertising marketing business markets product chartered institute general

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