Martin Keith Sewell, Marketing Initiatives Limited, a specialist Business Trainer from Portsmouth | Expertbase

Martin Keith S.'s Profile

Experienced professional marketeer & Sales Coach
Martin experienced and professional marketer, He has held senior executive positions in a wide range of retail, consumer and service businesses and has practical line experience in marketing, marketing services, buying, supply chain management, operations, financial and administrative activities.

In a marketing services capacity this facilitator has developed brands, communications strategies, communication and distribution channels in retail distribution, the oil industry,[where he changed the style of U.K. Service Station Retailing], financial services, hospitality and, more recently, professional services. Formally trained in strategic marketing at Templeton College, Oxford.

Martin is a change agent ideally suited to provide pragmatic and implemental consultancy advice from a strategic and technical perspective. He founded and developed the Retail Management Centre at The Chartered Institute of Marketing, and rapidly established it?s reputation in Europe. More recently, he founded and developed MI Limited, which is an organisation providing catalytic consultancy and coaching resources to a wide range of businesses in the U.K., Europe and beyond.

This marketer causes individuals and teams to do things differently and better and to do different things from a marketing and sales perspective. He is perceived as a catalyst effecting change for companies? strategic direction and assisting with the implementation via the management teams. He is an entertaining and lively presenter and speaker always with a serious message, able to draw upon illustrative evidences from the market places that are applicable to the circumstances the audience finds them in. His clients around the world include airlines, National Tourist Organisations (travel and tourism), IT companies, retailers, FMCG businesses, Oil Companies professional services companies, electronics and telecoms.

Martin is a Liveryman of the Worshipful Company of Marketers and is a Freeman of the City of London. He and his colleagues have worked in some 30 countries around the world.

Martin is also a prolific author of material, self-help study programmes, models and processes to assist clients embrace a marketing ethos and to provide cost effective means to solutions.

Martin Keith: Overview

Martin Keith S.

Fluent Languages

English

Publications

Retailing ? Self help development programme in retail marketing Self help development programme in retail management Various articles in national and international management

Career Highlights

Higher education level in Classics. Martin was trained in Strategic Marketing at Templeton Colleg

Martin Keith's Work Experience

Martin Keith S.
Martin Keith's International Experience Visualised
United Arab Emirates
Australia
Canada
Switzerland
Germany
United Kingdom
Lebanon
USA

Martin Keith: Insights

Martin Keith S.

Delivery Styles

Virtual
In Person

Expert Category

Business Trainers

Travels from

Portsmouth, United Kingdom

Citizen of

United Kingdom

Gender

Male

Age-Group

> 65

Martin Keith's Fees

Request Now

Strengths

Youthfully Enthusiastic And Energetic
This Facilitator Uses His High IQ To Paint A Picture Of Future Opportunity That Motivates And Encourages An Individual And Team To Want To Be Part Of It. He Has Experience And Professionalism In Width
Depth And Breadth With Opportunities To Call Upon Real Live Situations From Around The World
As He?s Generally Quot
Been There And Done Itquot
.His Consultancy And Training Organisation Has Provided Services In Over 30 Countries To More Than 50 Nationalities During The Last 20 Years.

Hobbies

Sailing
Vintage And Classic Cars
Gardening And Property Enhancement

ID / Stats

ID-88
48.42 K
PopIndex: 8
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Martin Keith's Expertise

Martin Keith S.

Marketing - Specialised

45 Years of Experience
From a marketing perspective this facilitator is able to make successful connections between products and services that have been designed and developed to and with customers who need, want or may derive benefit from them.
+15

Marketing Modelling

43 Years of Experience
He has the ability to create visions and scenarios of future opportunities. He has the technical competence to apply research and planning processes, models and templates to identify best opportunities. His tactical marketing professionalism enables him to consider the entire communication spectrum with a view to making the most cost effective connection between product, service and customer.

His ability then to manage relationships in terms of customer service, client relationship, customer relationship management and the development of lifetime loyalty between customers and brands, completes the holistic benefit of a professional marketing attitude.
+2 1

Business Development

43 Years of Experience
He has an ability to see something which is different and special, so that opportunities may be explored, the results may be exploited and the benefits are to customer and business provider.
+32 2

Business Articles by Martin Keith

Martin Keith S.
11 High-Value, Free, Ad-Free & Full-Text Articles

Inspirational Leadership

SEPARATING THE METEORIC FROM THE MEDIOCRE! The leadership style that suits you is also required to suit the majority of occasions and the majority of ...
50   |   7.08 K   |   5 min

The Components Of Brand Personality

Finding characteristics that place your brand in a superior position and ideally the first position in the mind of the customer. Ensure these six dimensions are ...
50   |   6.2 K   |   2 min

Branding Your In-House Services

While the debate continues as to whether to out-source or keep services in-house there is a third alternative that could achieve some measurable benefits...
50   |   4.37 K   |   3 min

Successful Connections

Is Your Marketing Activity 'Spray and Pray' or 'Electronic Accuracy'?
50   |   4.21 K   |   5 min

Developing And Projecting Your Brand And Brand Value

A product or service may be ordinary. But a brand makes it special...
50   |   4.18 K   |   3 min

The Retail Business Challenge

The Retail Business Challenge encourages owners / managers and their teams to make a greater contribution to and in the business they are involved. For ...
50   |   4.12 K   |   3 min

Winning New Business For No Cost

Martin admitted to members attending the recent Members? Meeting to not liking advertising as a means of gaining business. So, he took members through ...
50   |   4.05 K   |   14 min

A New View Of Strategy

DEVELOPING NERVES OF STEEL (RATHER THAN KEEPING YOUR NERVE) - MANAGING AMBIGUITY, ADVERSITY AND CHANGE IN AN INCREASINGLY TURBULENT MARKETPLACE AND ENVIRONMENT
50   |   4.05 K   |   6 min

A Different Perspective - For A New Financial Year

What new and different perspectives are there to achieve and exceed your challenging objectives each year for businesses such as yours?
50   |   4.04 K   |   3 min

Think How Many Ways You Can Lose A Customer!

Liquidation, acquisition, merger, economic environment, withdrawal from certain types of expenditure, being taken for granted, fouling up on what it is ...
50   |   3.97 K   |   4 min

Marketing By Stealth! - 49 Steps To Market Your Business

TO SELL PRODUCTS THAT DON'T COME BACK TO CUSTOMERS WHO DO - WITHOUT INVESTING LARGE AMOUNTS OF MONEY SPECULATIVELY! When it is pouring with rain and ...
50   |   3.97 K   |   4 min

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