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Phil A.  
A Business Trainer from Waedenswil, Zuerich, Switzerland

Marketing Excellence and Customer Value Management

Phil A.
Expertise, Specialities, Competencies ...
Phil's Training Portfolio

Marketing (Specialised) * 39 Years

Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction, deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.


  +15
Marketing (General) * 39 Years

He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.

He works with clients' business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style.


  +22
Customer Experience Management * 39 Years

Phil offers a no-nonsense approach to sustainable differentiation, improved customer loyalty and retention.

He facilitates pricing strategies to capture value. GEMS enables practical implementation of value creation strategies.


  +8   +2
A professional Business Trainer, here ...
Phil A.'s Profile

Marketing Excellence and Customer Value Management

Phil has 30 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.

Since 1997 he runs his own marketing excellence practice, creating value for clients by helping them to apply marketing excellence to their businesses. He delivers practical marketing for value growth, facilitating marketing strategy development and implementation working together with the client’s team. He serves many clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.

In May 2002, Juan Senor, Senior Editor at the International Herald Tribune, praised him in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. His pragmatic, down-to-earth approach to marketing is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”, Dec 2002.

Phil's Specialties:
Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction,
deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.

Phil Travels From
Waedenswil, Zuerich, Switzerland

Compact and to the point
Phil's Milestones

Training Experience / Worked In
Memberships, Awards, Certifications
MCIM ECMSA SCI
Publications
?Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value? by De Bonis Balinski and McGraw-Hill Dec 2002 Plus many articles
Strengths
Creativity Hands-on commercial experience Energy Leadership Marketing
Here Intel we gathered
About Phil

Profile-ID
ID-460
Views
12.23 K

PopIndex: 2

Gender
  Male
Age-Group
> 66
Availability
Globally
Travels from
 Switzerland
Citizen of
 United Kingdom
Hobbies
Jogging Skiing Travel
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