Phil Allen, MarketAbility, Value2, Foresights, CVM Diagnostic, Pentadigm, GEMS, a specialist Business Trainer from Waedenswil, Zuerich | Expertbase

Phil A.'s Profile

Marketing Excellence and Customer Value Management
Phil has 40 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.

Since 1997 he runs his own marketing excellence practice, creating value for clients by helping them to apply marketing excellence to their businesses. He delivers practical marketing for value growth, facilitating marketing strategy development and implementation working together with the client’s team. He serves many clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.

In May 2002, Juan Senor, Senior Editor at the International Herald Tribune, praised him in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. His pragmatic, down-to-earth approach to marketing is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”, Dec 2002.

Phil's Specialties:
Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction,
deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.

Phil: Overview

Phil A.

Phil's Clients

English China Clays
Hilti AG
Bayer AG
Dow Chemical Company
Dow Corning Corporation
Shell Global Lubricants

Fluent Languages

English
German

Publications

Books
Articles

Career Highlights

University Graduate (BA (Hons)

Phil's Work Experience

Phil A.
Phil's International Experience Visualised
Brazil
Switzerland
Switzerland
China
Germany
United Kingdom
Saudi Arabia
USA

Phil: Insights

Phil A.

Delivery Styles

Virtual
In Person

Expert Category

Business Trainers

Travels from

Waedenswil, Zuerich, Switzerland

Citizen of

United Kingdom

Gender

Male

Age-Group

> 65

Phil's Fees

Request Now

Strengths

Creativity
Hands-on Commercial Experience
Energy
Leadership
Marketing

Hobbies

Jogging Skiing Travel

ID / Stats

ID-460
12.78 K
PopIndex: 2
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Phil's Expertise

Phil A.

Marketing - Specialised

45 Years of Experience
Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction, deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.
+15

Marketing - General

45 Years of Experience
He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.

He works with clients' business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style.
+22 3

Customer Experience Management

45 Years of Experience
Phil offers a no-nonsense approach to sustainable differentiation, improved customer loyalty and retention.

He facilitates pricing strategies to capture value. GEMS enables practical implementation of value creation strategies.
+11 2

Business Articles by Phil

Phil A.
2 High-Value, Free, Ad-Free & Full-Text Articles

Customer Value And Key Account Management

Much is talked about Key Account Management - what is it and what are the key elements of success?
50   |   5.78 K   |   5 min

The Modern Marketer's Milking (S)Tool - The Three-Legged (S)Tool For Marketing Success

Based on my thirty years of marketing and sales experience, primarily in B2B markets, I have reached the conclusion that the three key and critical factors ...
50   |   4.06 K   |   11 min

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