Expertise, Specialities, Competencies ...
Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction, deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.
He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.
He works with clients' business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style.
Phil offers a no-nonsense approach to sustainable differentiation, improved customer loyalty and retention.
He facilitates pricing strategies to capture value. GEMS enables practical implementation of value creation strategies.