Steve Bax, Bax Interaction Limited, a specialist Business Trainer from Cambridge | Expertbase
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Steve B.

A Business Trainer from Cambridge, United Kingdom

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Steve's Training Profile

Experienced marketing trainer
Steve has been a senior marketing tutor since 1993 at Cambridge Marketing College, Europe’s leading centre for the delivery of Chartered Institute of Marketing courses. During this time, he has trained and mentored over 1000 marketers in the UK and abroad. He is a Chartered Marketer, a Fellow of the College and a Market Research Society member. Steve has over 30 years marketing experience at senior and board levels in B2 B, B2 C and not for profit organisations.

Steve delivers the Chartered Institute of Marketing programmes at all levels up to and including postgraduate diploma and achieves consistently high pass rates. The current modules which Steve delivers at UK centres are; Marketing Information and Research, Managing Marketing, Project Management in Marketing and Marketing Leadership and Planning.

Marketing Leadership and Planning is at Masters Level and focuses on the importance of effective strategy development, market orientation, leadership styles and organisational culture. Steve is passionate about developing marketing leaders and is currently in discussions with both the schools and business sectors to create new pathways by which tomorrow’s top level marketers can be nurtured.

In addition to his College teaching duties, Steve also provides tailored marketing training to major organisations from sectors including; biotechnology, healthcare, construction and mining equipment, diesel and natural gas engines, diesel-electric locomotives, public sector, telecommunications, legal services, charitable trusts, financial services, sports and home improvements. He has run short courses and seminars on exhibitions and events management, marketing planning and strategy, time management, marketing research techniques. Steve has also undertaken train the trainer courses in the marketing research area.

Steve has recently written an handbook on marketing research which is to be published by Kogan Page.

Prior to establishing his own firm, Steve was CEO for the UK’s leading food exhibition business, Head of Marketing for a weighing solutions company supplying the food retail and manufacturing sectors and Research and Planning Manager and Branch Manager for a major home improvements business.

Delivering marketing and research consultancy alongside teaching marketing, management and research skills makes good sense as a business portfolio. Although striking the balance between being a practitioner and a lecturer is not always an easy one, the value in being both a teacher and doer is not lost on students or clients. As a regular teacher of marketing, management and research, Steve has an unique view on where marketing is now and where it needs to be in the future.

Steve is passionate in everything that he does. He has a strong belief in the value and potential value of organisations taking a market oriented approach. His work ethic is centred on getting the best possible results for organisations through developing the talents of their people.

Steve’s clients include; Barclays Bank, BUK, Cambridge Healthcare Services, Cambridge Marketing College, Caterpillar, Croda, Danfoss, Dansac, Galapagos/ BioFocus, Flexifoil, Golden Web Foundation, Greenhill Group, Mills and Reeve, Møller Centre, Oxford Brookes University, Papworth Trust, PEM Technology, Peters Elworthy and Moore, Pixel Power, Pricoa, Prism Corporate Finance, Prospect Research and The Leys School.



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Steve's Training Expertise

41 Years of Experience

Marketing Strategy

Developing and implementing marketing strategy within a range of organisations. Skilled at operational and marketing audits. Ability to apply relevant models to the planning process. Skilled at synthesising information and creating an effective strategic plan that can be actioned as a result. Skilled in segmentation, targeting and positioning analysis to deliver clear priorities for organisations. Strong understanding of the importance of orientation and cultural alignment to strategic success.

41 Years of Experience

Strategic Planning

Ability to create overarching strategic and corporate plans for organisations. Use of collaborative planning sessions with key decision makers is a powerful route to achieving ‘buy in’ to the process. Using both emergent and rational models to develop clear, successful strategies for organisations. This includes reviewing values, mission statements, beliefs and orientation. It can also involve challenging leadership styles and organisational culture. Change management is integral to effective implementation as is the use of internal communications strategies.

39 Years of Experience

Market Research

Strong capabilities in this area developed over many years. A skilled qualitative and quantitative researcher. Capable of; successfully moderating focus groups to senior executive level, conducting depth interviews, creating engaging and responsive questionnaires, undertaking cost effective secondary data collection. Skilled at qualitative and quantitative analysis and reporting. A skilled presenter ensuring that recommendations resulting from the insight gained are acted upon by the organisation concerned.
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