Mike Berry, Mike Berry Associates, a specialist Business Trainer from London | Expertbase

Mike B.'s Profile

Strategic (Digital) Marketing Expert Trainer
Mike B. MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.

Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.

Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.

Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.

Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.

Mike: Overview

Mike B.

Mike's Elevator Pitch

Highly experienced strategic marketer, consultant, trainer, lecturer and author: Digital, Direct and Integrated Marketing.

Mike's Clients

3M
ABB
ASDA
Allianz
BBC
BBC
Bayer Monsanto
Boss
Chevron Texaco
Chrysler
Coca Cola
Deloitte
Disney
Ford
HP
HSBC
Honda
Hyundai
JLL
JPMorgan
Lacoste
MG
Marriott
Mars
McDonald s
Nestle
Nokia
Procter Gamble
Prudential
Samsung
Sotheby s
Thomson Reuters
Xerox
BA

Fluent Languages

English

Publications

The New Integrated Direct Marketing (Gower). Making the Business Case for Digital Marketing (Smart Insights)

Career Highlights

MSc
Dip DM
F IDM
ARCS

Mike: Insights

Mike B.

Delivery Styles

Virtual
In Person

Expert Category

Business Trainers

Travels from

London, United Kingdom

Citizen of

United Kingdom

Gender

Male

Age-Group

Undisclosed

Mike's Fees

Request Now

Strengths

CommunicatorKnowledgeableSense Of Humour

Hobbies

Running
Music
Family

ID / Stats

ID-835
7.25 K
PopIndex: 3
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Mike's Expertise

Mike B.

Marketing Strategy

38 Years of Experience
Core marketing theory illustrated by real world examples; including digital marketing ad how to integrate offiine and online brand communications
+16

Advertising

33 Years of Experience
Extensive experience in TV, Press, outdoor, radio, direct mail, promotions + online media. Senior Examiner at CIM in Integrated Media
+2

Internet

23 Years of Experience
All key digital marketing disciplines: SEO, PPC, Social Media, Mobile, Email,User Experience and Analytics. Course Director, IDM Diploma in Digital Marketing
+3 3

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