Expertbase - The Greatest Experts out there
Mike B.  
A Business Trainer from London, United Kingdom

Strategic (Digital) Marketing Expert Trainer

Popular 
Mike B.
Expertise, Specialities, Competencies ...
Mike's Training Portfolio

Marketing Strategy * 35 Years

Core marketing theory illustrated by real world examples; including digital marketing ad how to integrate offiine and online brand communications


  +13
Advertising * 30 Years

Extensive experience in TV, Press, outdoor, radio, direct mail, promotions + online media. Senior Examiner at CIM in Integrated Media


  +2
Internet * 20 Years

All key digital marketing disciplines: SEO, PPC, Social Media, Mobile, Email,User Experience and Analytics. Course Director, IDM Diploma in Digital Marketing


  +3   +4
A professional Business Trainer, here ...
Mike B.'s Profile

Strategic (Digital) Marketing Expert Trainer

Mike B. MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.

Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.

Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.

Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.

Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.
Mike Travels From
London, United Kingdom

Compact and to the point
Mike's Milestones

Training Clients
ABB Middle EastChevron TexacoFordHSBCJPMorganMcDonald sMonsantoNestleProcter GamblePrudentialXeroxBA
Memberships, Awards, Certifications
Fellow of the Institute of Direct and Digital Marketing (F IDM)
Publications
The New Integrated Direct Marketing (Gower) Making the Business Case for Digital Marketing (Smart Insights)
Strengths
Communicator Knowledgeable Sense of humour
Here Intel we gathered
About Mike

Profile-ID
ID-835
Views
6.56 K

PopIndex: 3

Gender
  Male
Age-Group
Undisclosed
Availability
Globally
Languages
  English
Travels from
 United Kingdom
Citizen of
 United Kingdom
Hobbies
Running Music Family
Travel Restrictions
No
Share Mike's Profile:
Here 10 Experts
Similar to Mike BETA


Just Go ahead & ask!
Enquire about Mike

Sign Up once for a free The Knowledge Brokers User Account - and you never fill up a form again.