Mike Berry, Mike Berry Associates, a specialist Business Trainer from London | Expertbase
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Mike B.

A Business Trainer from London, United Kingdom

Expertbase Experts Business Trainers United Kingdom Mike B.'s Profile

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Mike's Specialty

Highly experienced strategic marketer, consultant, trainer, lecturer and author: Digital, Direct and Integrated Marketing.

Mike's Training Profile

Strategic (Digital) Marketing Expert Trainer
Mike B. MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.

Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.

Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.

Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.

Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.

 

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Mike's Training Expertise

39 Years of Experience

Marketing Strategy

Core marketing theory illustrated by real world examples; including digital marketing ad how to integrate offiine and online brand communications

34 Years of Experience

Advertising

Extensive experience in TV, Press, outdoor, radio, direct mail, promotions + online media. Senior Examiner at CIM in Integrated Media

24 Years of Experience

Internet

All key digital marketing disciplines: SEO, PPC, Social Media, Mobile, Email,User Experience and Analytics. Course Director, IDM Diploma in Digital Marketing
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