Strategic (Digital) Marketing Expert Trainer

 

Speciality

Marketing Strategy
30 Years
Advertising
25 Years
Internet
15 Years
Mike B. MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.

Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.

Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.

Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.

Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.

Expertise Portfolio

Marketing Strategy

30 Years

Core marketing theory illustrated by real world examples; including digital marketing ad how to integrate offiine and online brand communications

 List all 12 'Marketing Strategy' Experts

Advertising

25 Years

Extensive experience in TV, Press, outdoor, radio, direct mail, promotions + online media. Senior Examiner at CIM in Integrated Media

 List all 3 'Advertising' Experts

Internet

15 Years

All key digital marketing disciplines: SEO, PPC, Social Media, Mobile, Email,User Experience and Analytics. Course Director, IDM Diploma in Digital Marketing

 List all 4 'Internet' Experts

Mike B.'s Clients

BA, Ford, JPMorgan, McDonald's, Nestle, HSBC, Procter & Gamble, Chevron (Texaco), Prudential, ABB Middle East, Monsanto, Xerox.

Personal Details

Name & ID Mike B.Mike Berry , Mike Berry Associates - ID 835
Profile Title Strategic (Digital) Marketing Expert Trainer
Category Trainers
Travels from United Kingdom - London
Citizen of United Kingdom
Gender Male
Age-Group Undisclosed

Good to Know

Languages (fluent) English   English
Worked in Countries Europe, Africa, Asia, Middle East Europe, Africa, Asia, Middle East
Professional Memberships Fellow of the Institute of Direct and Digital Marketing (F IDM)
Hobbies Running, Music, Family
Availability Globally
Strengths Communicator
Knowledgeable
Sense of humour

Stats

PopIndex * 4 - Excellent
Profile Views 4672

Keyword Cloud

Mike B. London United Kingdom Trainer Marketing Strategy Advertising Internet mike lecturer marketing digital senior direct media

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