xb | expertbase.org by The Knowledge Brokers
Terry K.  
A Trainer from Norwich, United Kingdom

International Marketing Planning Trainer

Terry K. United Kingdom
Expertise, Specialities, Competencies ...
Terry's Training Portfolio

Marketing (General) * 30 Years

Marketing planning
Key Account Management
Marketing fundamentals
CRM


  +22
Marketing Strategy * 30 Years

Marketing planning
Key Account Management
Marketing fundamentals
CRM


  +13
Facilitation * 30 Years

Marketing planning
Key Account Management
Marketing fundamentals
CRM


  +10   +8
A professional Trainer, here ...
Terry K.'s Profile

International Marketing Planning Trainer

Terry is a marketing planner, strategic planner and trainer.

With over 25 years consultancy and training experience in 19 countries he has facilitated and taught on marketing, marketing planning and strategic planning projects for organisations such as BP, Shell, Siemens, De Beers, Aqualisa, Barclaycard, Alfa Laval, Aviva, Carillion, Office World, Oxford University Press, Calsonic, Hagglunds, Proton Lotus Cars, Huntsman, Swiss RE and Pirelli. He has taught on marketing courses and workshops organized by the University of East Anglia and Cranfield University. In addition he is currently an external examiner for the executive MBA programme at Birmingham City University.

Terry’s view of marketing is that although often a stand-alone function within an organization to realize its true value requires integration with other functions. As a previous MBA Director for the University of East Anglia and a Director of Postgraduate Programmes for a private sector business school with degree awarding powers, Terry fits marketing into its proper context within the wider organization. His training, whilst robust and detailed in marketing activity and structure, is, unless otherwise requested by the client, always within this context.

Terry is a member of the Chartered Institute of Marketing and has written a number of practitioner and academic articles on marketing and marketing planning. In particular he understands marketing within a strategic risk context and has contributed a chapter on risk and marketing planning to a British Standards Institute book on strategic risk management.

Whether teaching MBA students or drilling down into specifics during in-company workshops, Terry is always an engaging trainer focused on achieving the outcomes agreed in advance with the client.
Terry Travels From
Norwich, United Kingdom

Here Intel we gathered
About Terry

Profile-ID
ID-837
Views
5.04 K

PopIndex: 2

Gender
  Male
Age-Group
56 to 60
Availability
Globally
Languages
  English
Travels from
United Kingdom   United Kingdom
Citizen of
United Kingdom   United Kingdom
Hobbies
Music book collecting travel family
Travel Restrictions
No illnesses, disabilities, passport issues
Share Terry's Profile:
Here 13 Experts
Similar to Terry BETA


Just Go ahead & ask!
Enquire about Terry

Sign Up once for a free The Knowledge Brokers User Account - and you never fill up a form again.