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Terry K.'s Profile
International Marketing Planning Trainer
Terry is a marketing planner, strategic planner and trainer.
With over 25 years consultancy and training experience in 19 countries he has facilitated and taught on marketing, marketing planning and strategic planning projects for organisations such as BP, Shell, Siemens, De Beers, Aqualisa, Barclaycard, Alfa Laval, Aviva, Carillion, Office World, Oxford University Press, Calsonic, Hagglunds, Proton Lotus Cars, Huntsman, Swiss RE and Pirelli. He has taught on marketing courses and workshops organized by the University of East Anglia and Cranfield University. In addition he is currently an external examiner for the executive MBA programme at Birmingham City University.
Terry’s view of marketing is that although often a stand-alone function within an organization to realize its true value requires integration with other functions. As a previous MBA Director for the University of East Anglia and a Director of Postgraduate Programmes for a private sector business school with degree awarding powers, Terry fits marketing into its proper context within the wider organization. His training, whilst robust and detailed in marketing activity and structure, is, unless otherwise requested by the client, always within this context.
Terry is a member of the Chartered Institute of Marketing and has written a number of practitioner and academic articles on marketing and marketing planning. In particular he understands marketing within a strategic risk context and has contributed a chapter on risk and marketing planning to a British Standards Institute book on strategic risk management.
Whether teaching MBA students or drilling down into specifics during in-company workshops, Terry is always an engaging trainer focused on achieving the outcomes agreed in advance with the client.