Expertise, Specialities, Competencies ...
Is there a clear vision for the future of your business?
Do you have steady growth or static growth?
What is your business known for?
Is your cashflow controlled by a small number of clients?
When was the last time you took some neutral advice?
By asking questions such as these he assists in the creation of clear goals, plans and strategies for growth and further profitability.
‘If you can’t measure it or track it then you can’t do it’ – that is what Mike would say if he was your sales and marketing director.
We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked. Mike will help your business develop a winning sales pipeline that delivers and produces results from core marketing activities.
This is achieved by concentrating FULLY upon 4 or 5 key marketing methods only rather than trying a little bit of everything. Focused Marketing enables companies to immediately save costs; by measuring the real Return On Investment (ROI) against all activities we can then repeat those that are successful and drop, remove and or recalibrate the others.
Through implementing simple tracking techniques you will identify the make up of your contact to contract ratio, making it easier to spot success and celebrate more. The Rule here is before commencing with any marketing techniques a clear ROI must be set, without this companies can’t justify the outcomes.
Whenever Mike delivers audiences take plenty of notes and leave with clear actions plans to work on. It’s simple ‘Business Sense.’
He has directly influenced millions of pounds of business volume within large corporations by encouraging and developing staff and clients. Mike uses standard sales procedures and account management tools in conjunction with appropriate motivation and rewards to achieve high levels of success.