Dennis Sobey, DBS Associates, a specialist Business Trainer from London | Expertbase
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Dennis S.

A Business Trainer from London, United Kingdom

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Dennis's Experience Map

Dennis's Training Profile

Highly experienced Sales & General Management Trainer
Dennis established a training provider of choice for companies and individuals wanting to improve their performance through sales, negotiation, presentation skills and other "customer facing" activities.

Dennis's strengths are in his abilities to understand the business issues that drive key decision makers. Techniques are practical and interactive whether it be coaching a CEO for a critical prsentation or working with a group of sales managers in order for them to enhance their sales team's peformance. At all levels, he is able to improve skills which have an impact on the bottom line.

He has rolled out large training programmes for companies around the world, working with cross-country teams in Europe, North and South America and the Middle and Far East.

Established in 1985 Dennis' company has developed sales teams and sales managers with an approach that is based on the belief that only those with a deep understanding of their subject, together with practical experience in the field, are equipped to provide the quality of training needed to compete successfully in today's testing conditions.

His very individual approach to training is based on such an understanding. It combines an unusually high degree of customisation with methods that are totally results oriented. For you, it means a more focused programme, clear, achievable goals and a faster payback.

Training & Development; Behavioural/Interpersonal Skills; specialising in General management; Sales management; Sales Skills; Presentation and Negotiation Skills; Train the Trainer; One to one Executive Coaching; Customer Service Training

Dennis' Clients include:
ABB, Norwich Union, Allied Irish Bank, Winterthur, Scottish Amicable, Johnson & Johnson, Rockwell Automation, PE Biosystems, Fitch Design, Metabo Electra Beckum, ADM, Spicetec, Misys, Moorgate House, Resource Partners Group, Varian, Irwin Tools, Black & Decker, Hoya Lens UK Ltd, Britannic Assurance, Levi, Ray & Shoup, Inc, Routeco, Allied Irish Bank, Ireland, UK and Latvia; APV; AVIVA,AGE UK, Agilent, Avelo, Cambridge University Press, Cofely, Coopers Lighting and Safety, De Walt, Diageo, Finnair, Gaz de France, Karcher, Perkin Elmer, Sesame, Silhouette, Smith & Ken (Dubai), SPX, SWIFT in Brussels, Hong Kong, London and New York, Tarsus, Thermo Scientific, Unilever, Zurich International in Dubai, Hong Kong and London



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Dennis's Training Expertise

43 Years of Experience

Sales - General

Ex Sales Programme Director, Management Centre Europe, Brussels and Sundridge Park Management Centre, UK. Proven ability to cover 20 plus skills from Telephoning for an Appointment; Setting Sales Calls Objectives through to Handling Objections and Closing. Designing and developing bespoke courses from clients brief at Introductory, Intermediate and Advanced levels for beginners through to highly experienced sales personnel

Negotiation Skills including bespoke client market place situations and assertiveness.

Presentation Skills
Presenting with maximum impact. He influenced AVIVA to move from 22% of their beauty parades to in excess of 50% wins.

43 Years of Experience

Sales - Specialised

Sales Management Skills
Ex Programme Director, Management Centre Europe, Brussels, covering a wide range of challenging topics including: Recruitment and Selection Interviewing Skills; Motivation, Morale and Staff Retention; Dual Calling; Coaching; Field Accompaniment and Observation; Leadership; Running Inspirational Sales Meetings; Teamwork; Talent Management.

Train the Trainer
Dennis has worked on ‘Train the Trainer’ across Europe, involving nine countries for a world leading pharmaceutical company.

One to one Executive Coaching
Involving psychometrics; leadership and management styles; team profiling and negotiation styles. Clients include CEO’S of AVIVA, Gaz de France and Sesame (UK’s number one IFA network).

43 Years of Experience

Customer Care, Service

Including Telephone Communication Skills; Word Usage and Tone, Pitch etc. Managed and ran a series of courses, involving six trainers, and 2200 course participants for Ireland’s leading bank.
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