Simon Lawson, Blaine Richard Associates, a specialist Business Trainer from Ilkley | Expertbase
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Simon L.

A Business Trainer from Ilkley, United Kingdom

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Simon's Experience Map

Simon's Training Profile

Key Accounts, Sales and Negotiation Trainer
Simon has worked as a sales and general management trainer for 20 years, following a successful sales and account management career. He has identified training needs for, and conducted training courses on behalf of, many senior managers from global blue-chip manufacturing and business service companies.

Simon has a particular interest in both the management of major sales and major customers. Increasingly, he is training account managers to manage customers successfully on a global basis. In addition, he enjoys working with senior, middle and junior level participants on general management and soft skill training topics.

His training style is highly-participative, involving his audience in exercises and practical sessions as much as possible. Simon is both energetic and passionate and participants report high levels of engagement throughout his courses.

Simon has had 20 years of experience as a management trainer, consultant and coach. Before this, he had line management experience as a sales representative, sales manager, marketing executive and strategic account manager with a number of leading UK financial and communications companies. Simon’s first degree was in Psychology and he has always been interested and involved in human and management communications issues.

His areas of expertise include communications skills, strategic and key account management, selling skills and negotiation skills. Simon has also conducted many general management, listening and questioning training assignments and is a qualified MBTI practitioner, an approach that he has included on a number of communications skills and management training assignments. Simon has been able to utilise a number of psychological, communications and behavioural profiling instruments into his training projects.

As an experienced trainer, Simon is able to communicate complex ideas to an audience enthusiastically and with humour. His training style is both challenging and provocative, whilst encouraging the maximum participation from his audiences.

In addition to front line training and coaching, Simon has always been actively involved in the identification of new opportunities within existing clients and selling to prospect clients, both on his own and working alongside colleagues from other training provider organisations. He has prepared and delivered many communication skills and sales proposals for major training projects to blue-chip companies in the UK and in Europe.

Simon has been invited to contribute to a number of articles and publications written by other practitioners whom he has worked alongside, reflecting his interest in on-going personal and career development.

Simon's clients have included:
ABB, AIB, Akzo Nobel, Baltimore Aircoil, Basell, Ciba Speciality Chemicals, Coca-Cola, HE Space, Hoganas, Huntsman, IKEA, Irish Sugar, Management Centre Europe, Microsoft, Motorola, Nokia, Nordea Bank, Novo Nordisk, Novozymes, Nynas, Roche, RSA, Sun Microsystems, Sabic, Toyota, Unilever, Vodafone



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Simon's Training Expertise

33 Years of Experience

Sales - General

Development and conduct of sales training course at introductory, intermediate and advanced levels for junior and experienced salespeople. Development and conduct of sales management training and sales management coaching courses for junior and experienced sales managers

28 Years of Experience

Key Account Management

Development and conduct of key and strategic account management courses focusing on the selection of target accounts and the implementation of relationship-building activities. Simon has worked on key account management courses for global clients that have been rolled out across6 countries

28 Years of Experience

Negotiation Skills, Techniques

Development and conduct of negotiation skills and techniques courses on a stand-alone basis and to run alongside key account management training
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