Prasad Gvs, Independent Automotive Management Consultant, a specialist Consultant from PUNE | Expertbase
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Prasad G.

A Consultant from PUNE, India

Expertbase Experts Consultants India Prasad G.'s Profile

Prasad's Specialty

An automotive domain professional with 25 years of learning, experience and expertise in areas of project management, product management, marketing & sales, training, coaching & consulting.
Worked with:
- Tata Motors
- Mahindra Automotive
- Daimler India commercial vehicles
- MAN trucks India
- Independent automotive management consultant - current

Prasad's Experience Map

Prasad's Consulting Profile

It's all about PEOPLE skills, PROCESS & PRODUCT development
I am an automotive domain professional with 25 years of excellent work ethic, learning, experience and expertise in the areas of strategy, product management, product marketing, pricing, sales, project management and training, coaching & consulting.
Have worked with:
- Two Indian multinationals: Tata Motors and Mahindra - 17 years
- Two European multinationals: Mercedes Benz and MAN trucks - 4.5 years
- Own automotive consultant - 2 years
- Indian company: Tata Robins Frazer – 1.2 year

Have handled projects worth 1000cr as project manager for a new generation sports utility vehicle. Was the core team member of new range of trucks which was designed for domestic as well as global launch. Have conceived 3 new profitable product platforms in heavy duty trucks in BSIII & BSIV which garnered a market share of 18%, 11% and 16% respectively and revenue of >800 cr in the domestic market. Right from concept to cash.

Have expertise in:

- Project Management: Tata, Mahindra
- New Vehicle Development | Passenger Vehicle | Complete gateway process | Concept to cash
- New Vehicle Development | Commercial Vehicle |Complete gateway process | Concept to cash
- Worked very closely with R&D, Marketing and vendor development teams.
- Resource planning processes at project allocation level & key inputs into programs at M6,M4,M2 levels
- Handled projects like New products, Enhancement, derivatives, facelifts & upgrades
- On boarding of consultants for market study | Decision on Engineering Services outsourcing (ESO)
- Budgeting( Capex, Revenue) and product costing
- Understanding on prototyping, testing, Homologation

- Product Management: Tata, Mahindra, MAN trucks
- Market research, QFD, Working with consultants for market research
- New product platform development / variants / Aggregate planning
- Experience in variant management within commercial vehicles segment
- Commercial Vehicle Segment in India to understand market trends, competition landscape and future outlook.
- Choosing to Build - Market Analysis, Customer Insights, Competitive Analysis, SWOT, PESTEL, Potential, Other analysis, Product proposals, volume forecasting, MIS, etc
- Building Profitably - Strategic Planning, STP: Sizing, Target, Positioning of target market, Pricing & packaging, Product Profitability, Business model (make, buy, partner), CVP (Customer value proposition), Trials & testing
- Building it right - Product Planning, Requirements Management, Portfolio Management, Product roadmap, Value engineering, Unique selling combinations, Variants, etc

- Product Marketing: Mahindra, MAN trucks
- Right Marketing - Go to Market, Product positioning Plan for marketing, Launch plan, Customer acquisition
- Selling effectively - Sales Enablement, Sales tools & collaterals, Channel & sales training, Value selling, Customer centricity
- Tracking new markets
- Evaluating new trends
- Future Gazing

- Sales: Daimler India Commercial vehicles
- Key account management
- Dealer appointment
- B2B, B2C sales
- Regional development
- Gaining volume & market share, growing zonal & state market share
- Training to dealer team
- Dealer profitability
- Team management
- Competition tracking & mapping

Qualification:
- BE (Bachelor of Engineering) – Mechanical
- PGEMP (Post Graduate Executive Management Program) – SPJIMR (SP Jain Institute of Management & Research)

 

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Prasad's Consulting Expertise

9 Years of Experience

Project Management

Complete process mapping from concept to cash
- New Vehicle Development | Passenger Vehicle | Complete gateway process | Concept to cash
- New Vehicle Development | Commercial Vehicle |Complete gateway process | Concept to cash
- Worked very closely with R&D, Marketing and vendor development teams.
- Resource planning processes at project allocation level & key inputs into programs at M6,M4,M2 levels
- Handled projects like New products, Enhancement, derivatives, facelifts & upgrades
- On boarding of consultants for market study | Decision on Engineering Services outsourcing (ESO)
- Budgeting( Capex, Revenue) and product costing
- Understanding on prototyping, testing, Homologation

9 Years of Experience

Marketing Strategy

Prospecting efficiently
- Value selling
- Effective conversations
- Negotiation skills
- Objection handling
- Sales Support
- Growing key accounts
- Managing channel
- Sales management – Profitable growth

9 Years of Experience

Strategy

- New product planning
- New product development
- ‘Going to market’ (GTM)
- Essentials of Product management
- Product life cycle mgt.
- Positioning & messaging
- Product strategy roadmap
- Quality Function Deployment
- Pricing and profitability
- Managing product support
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