Strategic Planning (or Account Planning) in advertising and marketing is a specialised field requiring a mix of science, art and imagination. I train planners in this somewhat eclectic (yet critically important) discipline.
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Expertise, Specialities, Competencies ...
Sid's Consulting Portfolio
Strategic Planning * 29 Years
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Branding, Brand Delivery * 29 Years
Served with multinational agencies such as Leo Burnett and Ogilvy & Mather. An example of the brands I have helped build in Africa include FedEx, SABMIller and Nestle.
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Motivation * 29 Years
A professional Consultant, here ...
Sid P.'s Profile
Strategic Planning in Marketing and Advertising
Sid is valued in the marketing industry for his ability to isolate key strategic issues that are both practical and profitable. He has a talent for discovering insights and articulating them in a unique (and often humorous) style – both as a writer and speaker. Sid has an impressive track record in the successful implementation of strategy for clients in nearly all categories and sizes - from start-ups to global blue chips.
Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:
Strategic planner (Ogilvy & Mather)
Marketing lecturer (Damelin)
Management consultant (Profit Improvers)
Copywriter (Grey Advertising)
Wholesaler (Heynes Matthew)
Franchise manager (Link Pharmacies)
Retail pharmacist (Chemkay)
Creative director (Leo Burnett Healthcare)
Professional actor (Cape Artists Agency)
Karate instructor (SA Gorei)
Motivational speaker
Some of the brands Sid has helped build:
Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx , Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.
Specialises in:
1. Business, marketing and communications strategies
2. Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises).
3. Conference speaker and facilitator.
4. Concept and copy (including medical)
5. Mentoring young strategic planners on thinking, writing and presentation skills.
Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:
Strategic planner (Ogilvy & Mather)
Marketing lecturer (Damelin)
Management consultant (Profit Improvers)
Copywriter (Grey Advertising)
Wholesaler (Heynes Matthew)
Franchise manager (Link Pharmacies)
Retail pharmacist (Chemkay)
Creative director (Leo Burnett Healthcare)
Professional actor (Cape Artists Agency)
Karate instructor (SA Gorei)
Motivational speaker
Some of the brands Sid has helped build:
Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx , Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.
Specialises in:
1. Business, marketing and communications strategies
2. Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises).
3. Conference speaker and facilitator.
4. Concept and copy (including medical)
5. Mentoring young strategic planners on thinking, writing and presentation skills.
Compact and to the point
Sid's Milestones
Consulting Experience / Worked In
Strengths
Practical creativity and leadershipFree and Ad-free: Read and Grow
Articles published by Sid
Here Intel we gathered
About Sid
Profile-ID
ID-234Views
23.52 KPopIndex: 4
Gender
MaleAge-Group
55 to 60Availability
GloballyTravels from
South AfricaCitizen of
South AfricaHobbies
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