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Strategic Planning in Marketing and Advertising

 

Speciality

Strategic Planning
30 Years
Branding, Brand Delivery
30 Years
Motivation
30 Years
Sid is valued in the marketing industry for his ability to isolate key strategic issues that are both practical and profitable. He has a talent for discovering insights and articulating them in a unique (and often humorous) style – both as a writer and speaker. Sid has an impressive track record in the successful implementation of strategy for clients in nearly all categories and sizes - from start-ups to global blue chips.


Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:

Strategic planner (Ogilvy & Mather)
Marketing lecturer (Damelin)
Management consultant (Profit Improvers)
Copywriter (Grey Advertising)
Wholesaler (Heynes Matthew)
Franchise manager (Link Pharmacies)
Retail pharmacist (Chemkay)
Creative director (Leo Burnett Healthcare)
Professional actor (Cape Artists Agency)
Karate instructor (SA Gorei)
Motivational speaker


Some of the brands Sid has helped build:
Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx , Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.


Specialises in:

1. Business, marketing and communications strategies
2. Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises).
3. Conference speaker and facilitator.
4. Concept and copy (including medical)
5. Mentoring young strategic planners on thinking, writing and presentation skills.

Expertise Portfolio

Strategic Planning

30 Years

Strategic Planning (or Account Planning) in advertising and marketing is a specialised field requiring a mix of science, art and imagination. I train planners in this somewhat eclectic (yet critically important) discipline.

 List all 22 'Strategic Planning' Experts

Branding, Brand Delivery

30 Years

Served with multinational agencies such as Leo Burnett and Ogilvy & Mather. An example of the brands I have helped build in Africa include FedEx, SABMIller and Nestle.

 List all 9 'Branding, Brand Delivery' Experts

Motivation

30 Years

I share my insights at conferences, using what leading brands can teach us about working and personal life. The sessions are entertaining, interactive and relevant.

 List all 26 'Motivation' Experts

Personal Details

Name & ID Sid P.Sid Peimer, stratplanning.com - ID 234
Profile Title Strategic Planning in Marketing and Advertising
Category Consultants
Travels from South Africa - Cape Town
Citizen of South Africa
Gender Male
Age-Group 55 to 60

Good to Know

Languages (fluent) English  English
Worked in Countries South Africa   
Professional Memberships not specified
Hobbies not specified
Availability Globally
Strengths Practical creativity and leadership.

Stats

PopIndex * 4 - Excellent
Profile Views 23307

Keyword Cloud

Sid P. Cape Town South Africa Consultant Strategic Planning Branding, Brand Delivery Motivation marketing strategic speaker brands planning

Articles authored by Sid P.

Four pitch presentation errors to avoid

Category: Presentation Skills - Reading Time: 3 min - 2631 Views

The OJ trial was weird. Although I don't have any of the specifics, I do know that DNA can't jump and that if you're innocent you don't go driving away in a white Bronco with the entire police force on your tail. Or maybe you do. But that's beside the point. I was not a juror and OJ was found innocent. Marcia Clark, though, was guilty - of making four key errors in her pitch to the jury.

Read Now


Why scientists struggle with strategy

Category: Strategy - Reading Time: 4 min - 2912 Views

Henry Ford sold the Model T in 'Any colour you like as long as it's black', with the slogan 'It gets you there and it brings you back.' He sold 15 million. This was in a market devoid of choice - where marketing could be treated as science - price and sales marching in unison. In a competitive market, however, strategy follows the principles of design, not science.

Read Now


The seven deadly muda of pitching

Category: Sales - General - Reading Time: 3 min - 2525 Views

In lean manufacturing lingo, Muda is a traditional Japanese term for activity that doesn't add value - is wasteful. Here are the seven muda as they relate to new business pitching.

Read Now


Belief is not action - the 'uber' legend of pitching

Category: Sales - General - Reading Time: 3 min - 2415 Views

Most people really believe that smoking causes lung cancer. No one wants lung cancer, but people still smoke. When we sign up for the gym, we sincerely believe we will go three times a week. Most don't. This naivety of expectation seems built in - we cling to the expectation that if people believe something, they will act accordingly. It's not true.

Read Now


Brainwaves and other things that can harm you

Category: Entrepreneurial - Reading Time: 3 min - 2710 Views

Visit the business section of your bookstore, and you are left with the distinct impression that improbable entrepreneurial success is achieved by people whose intuition overcame conventional wisdom. However, Cornell's Prof Gilovich reminds us that what's missing is the likely corollary that many, if not most, fail quickly and quietly.

Read Now


The Pitch - 20 ways to chat up a new client.

Category: Sales - General - Reading Time: 6 min - 6277 Views

When we accept the challenge of a new pitch, we stand the chance of getting it wrong. But it's not the getting it right or wrong that's important, it's the getting it. So here's 20 ways not to get your head shot off.

Read Now


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