Sid Peimer,, a specialist Consultant from Cape Town | Expertbase

Sid P.'s Profile

Strategic Planning in Marketing and Advertising
Sid is valued in the marketing industry for his ability to isolate key strategic issues that are both practical and profitable. He has a talent for discovering insights and articulating them in a unique (and often humorous) style – both as a writer and speaker. Sid has an impressive track record in the successful implementation of strategy for clients in nearly all categories and sizes - from start-ups to global blue chips.

Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:

Strategic planner (Ogilvy & Mather)
Marketing lecturer (Damelin)
Management consultant (Profit Improvers)
Copywriter (Grey Advertising)
Wholesaler (Heynes Matthew)
Franchise manager (Link Pharmacies)
Retail pharmacist (Chemkay)
Creative director (Leo Burnett Healthcare)
Professional actor (Cape Artists Agency)
Karate instructor (SA Gorei)
Motivational speaker

Some of the brands Sid has helped build:
Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx , Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.

Specialises in:

1. Business, marketing and communications strategies
2. Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises).
3. Conference speaker and facilitator.
4. Concept and copy (including medical)
5. Mentoring young strategic planners on thinking, writing and presentation skills.

Sid: Overview

Sid P.

Fluent Languages


Career Highlights


Sid's Work Experience

Sid P.
Sid's International Experience Visualised
South Africa

Sid: Insights

Sid P.

Delivery Styles

In Person

Expert Category


Travels from

Cape Town, South Africa

Citizen of

South Africa




56 to 60

Sid's Fees

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Practical Creativity And Leadership.


Not Specified

ID / Stats

24.19 K
PopIndex: 4
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Sid's Expertise

Sid P.

Strategic Planning

37 Years of Experience
Strategic Planning (or Account Planning) in advertising and marketing is a specialised field requiring a mix of science, art and imagination. I train planners in this somewhat eclectic (yet critically important) discipline.
+22 5

Branding, Brand Delivery

37 Years of Experience
Served with multinational agencies such as Leo Burnett and Ogilvy & Mather. An example of the brands I have helped build in Africa include FedEx, SABMIller and Nestle.
+8 3


37 Years of Experience
I share my insights at conferences, using what leading brands can teach us about working and personal life. The sessions are entertaining, interactive and relevant.
+24 4

Business Articles by Sid

Sid P.
6 High-Value, Free, Ad-Free & Full-Text Articles

The Pitch - 20 Ways To Chat Up A New Client.

When we accept the challenge of a new pitch, we stand the chance of getting it wrong. But it's not the getting it right or wrong that's important, it's ...
51   |   6.75 K   |   6 min

Why Scientists Struggle With Strategy

Henry Ford sold the Model T in 'Any colour you like as long as it's black', with the slogan 'It gets you there and it brings you back.' He sold 15 million. ...
50   |   3.25 K   |   3 min

Brainwaves And Other Things That Can Harm You

Visit the business section of your bookstore, and you are left with the distinct impression that improbable entrepreneurial success is achieved by people ...
50   |   2.96 K   |   3 min

Four Pitch Presentation Errors To Avoid

The OJ trial was weird. Although I don't have any of the specifics, I do know that DNA can't jump and that if you're innocent you don't go driving away ...
50   |   2.93 K   |   3 min

The Seven Deadly Muda Of Pitching

In lean manufacturing lingo, Muda is a traditional Japanese term for activity that doesn't add value - is wasteful. Here are the seven muda as they relate to new business pitching.
50   |   2.79 K   |   3 min

Belief Is Not Action - The 'Uber' Legend Of Pitching

Most people really believe that smoking causes lung cancer. No one wants lung cancer, but people still smoke. When we sign up for the gym, we sincerely ...
50   |   2.65 K   |   3 min

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