Enables you to establish and manage an effective competitive intelligence operation in your own organisation. Vernon will provide you with practical tools and techniques that will allow you to:
* determine your information needs;
* set up an intelligence network;
* gather information from a wide variety of sources using legal and ethical techniques;
* safeguard your company’s secrets (three-day);
* analyse information and convert it into intelligence;
* improve your planning;
* create business opportunities;
* innovate (three-day)
* develop the most effective knowledge-management and information-retrieval tool;
* enhance your communications skills;
* produce briefings and reports that will stimulate executive response;
* set up and manage an effective competitive intelligence operation.
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