Barbette Bensoussan, Babette Bensoussan, The MindShifts Group, a specialist Consultant from Sydney | Expertbase
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Barbette B.

A Consultant from Sydney, Australia

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Barbette's Consulting Profile

Internationally recognised expert in Competition & Strategy
Babette is a specialist consultant in competitive intelligence, strategic planning and strategic marketing in the Australasia region. She is widely recognised and sought after for her international expertise in competitive analysis, and has provided mentoring and training to executives and organizations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.

Recognised internationally in 2006 by being given the highest and most prestigious U.S. award in the field of Competitive Intelligence – the SCIP Meritorious Award, Babette is the first woman outside the USA to be honoured with this award.

Babette has shared her knowledge of competitive business analysis by co-authoring a number of internationally acclaimed books. “Strategic and Competitive Analysis” and “Business and Competitive Analysis” have both been the top selling books in this field since being published in 2003 and 2007 respectively. A third book "Analysis Without Paralysis" was released in June 2008 and a fourth "The Financial Times Guide to Analysis for Managers" will be released in 2009.



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Barbette's Consulting Expertise

33 Years of Experience

Competitive Intelligence

With over twenty years experience as an international specialist in strategy and competition, Babette has undertaken major studies for and consulted to Australian and Global Fortune 500 companies. She has undertaken over 300 projects and consulted to a wide range of industries and markets including aerospace, information technology/computers, transport, financial services, waste services, pharmaceuticals, utilities, mining and manufacturing operations – to name just a few.

33 Years of Experience

Education and Training

Babette has taught Competitive Intelligence at Macquarie University Graduate School of Management, the Sydney Graduate School of Management, University of Western Sydney and at Bond University in the undergraduate business and MBA programs.

20 Years of Experience

Women In Business

Babette established the first Executive Education program for senior women in Australia at Macquarie University's Graduate School.
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