Jeroen has worked in senior commercial roles for over 25 years, with appointments in five countries and experience across Europe, in Africa and in China. He specializes in driving product initiatives from strategic idea to successful launch, with extensive experience in translating complex hi-tech products into customer friendly, revenue-delivering propositions.

Successful international commercial director who has delivered high impact initiatives throughout his career. Specialises in driving initiatives from strategic idea to launched proposition.. Broad skill set and experience covering strategy, business unit management, product marketing, national and international proposition launches, customer retention and customer care management, sales and distribution management, and programme management. Extensive knowledge of the mobile industry acquired through senior appointments in the Netherlands, Sweden, Ireland, Germany, UK and work experience in Europe, Africa and China.

Specialties:
* Global introduction of Vodafone Simply proposition
* Global launch of Vodafone live!
* Global proposition management of Vodafone live!
* Introduction of a Call Completion strategy and portfolio
* Founding of a Mobile Internet company
* Leading and managing large international teams

Key Industry Experience
Held a broad variety of C-level positions such as Global Director Voice Products, Global Director Consumer Products, Product Marketing Director, Marketing Director and Governance Director. He has worked with a wide range of Telecom companies such as: Vodafone, BT, Cable and Wireless, China Mobile, AT&T, Swisscom, TeliaSonera, Telefonica, Vodacom, Colt and MTN; and with all major telecom suppliers such as Ericsson, Nokia, Siemens, Motorola, Mitel, Huawei, ZTE, Alcatel-Lucent etc.