Iqbal Mohammed, Iqbal Mohammed, a specialist Business Speaker from Munich | Expertbase

Iqbal M.'s Profile

Director of Strategy for a leading network agency in Germany
Iqbal has over 14 years of experience with global advertising agencies in roles ranging from creative to strategic planning across consumer, B2B and technology brands.

He is the winner of the WPP Atticus Award 2006 for his whitepaper titled ‘The Elongating Tail of Brand Communication : An approach to brand building incorporating long tail economics.’ The Atticus Awards are conferred by WPP - the world's largest marketing communications company - for best original published thinking and are contested globally.

Iqbal is a regular speaker at industry events on marketing and social media in India and around the world. His last international speaking assignment was as keynote speaker evangelizing social media to worldwide communications and business leaders at the Siemens Global Communications Council in Berlin, Germany in December 2009.

He is also the co-author of two collaborative books (one of them upcoming) on social media and marketing.

Key Speaking/Workshop Assignments:
• Keynote at DMX Austria 2012 Digital Marketing Conference, Vienna - "Revisiting Social Media in the Context of The Marketing Revolution"
• Social Media Workshop 2010, Telekom Austria
• Siemens Global Communications Council, Berlin (Germany); December 2009
• Siemens Global Web Conference, Munich (Germany); April 2008
• Social Media Workshop, Siemens Global Web Conference, Munich (Germany); April 2008
• Siemens AsiaPac UXG Meet, Mumbai; November 2007
• Panelist at IAMAI Conference on the Digital Marketing, Mumbai; July 2007

Iqbal: Overview

Iqbal M.

Fluent Languages

English

Publications

1. Whitepaper: The Elongating Tail of Brand Communication : An approach to brand building incorporating long tail economics.’ (Winner of the WPP Atticus Award 2006 in the branding and identity category) 2. Book Co-author: Connect! Marketing In The Social Media 3. Book co-author: The Age of Conversation 3: It's Time to get Busy (Slated for release in April 2010)

Career Highlights

B.Sc. in Physics
Mathematics and Statistics

Iqbal's Work Experience

Iqbal M.
Iqbal's International Experience Visualised
Germany
India

Iqbal: Insights

Iqbal M.

Delivery Styles

Virtual
In Person

Expert Category

Business Speakers

Travels from

Munich, Germany

Citizen of

India

Gender

Male

Age-Group

46 to 50

Iqbal's Fees

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Strengths

Strategic Thinking Skills
In-depth Knowledge Of Technologies Affecting Communication
Intimate Understanding Of The Entire Communication Process From Conceptualisation To Execution
Ability To Communicate Complex Ideas In Simple Relatable Analogies
Inspirational Public Speaking

Hobbies

Eclectic Music
One-time Director Of A Play
Cinephile
Ghost-writing For Sport Celebrities
Quizzing

ID / Stats

ID-759
7.13 K
PopIndex: 2
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Iqbal's Expertise

Iqbal M.

Advertising

25 Years of Experience
Started out as a copywriter and a craftsman of words - and progressed on to being creative head on two of India's largest technology businesses, IBM and Lenovo. About 4 years ago, made a shift to strategic planning, advising clients on how to approach their communications.

A winner of WPP Atticus Award 2006 in the Branding and Identity category for his whitepaper titled ‘The Elongating Tail of Brand Communication : An approach to brand building incorporating long tail economics.’
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Media

14 Years of Experience
As a writer and blogger about social media and its impact on corporate and marketing communications.

Consulted and advised global executives on social media.

Co-author of two collaborative books on social media.
1. Connect! Marketing In The Social Media
2. The Age of Conversation 3: It's Time to get Busy (Slated for release in April 2010)
+6 4

Public Speaking

16 Years of Experience
Industry speaker evangelising social media and brand-building at international conferences.

Key Speaking/Workshop Assignments:
• Keynote at DMX Austria 2012 Digital Marketing Conference, Vienna - "Revisiting Social Media in the Context of The Marketing Revolution"
• Social Media Workshop 2010, Telekom Austria
• Siemens Global Marcomm Conference 2010
• Siemens Global Communications Council, Berlin (Germany); December 2009
• Siemens Global Web Conference, Munich (Germany); April 2008
• Social Media Workshop, Siemens Global Web Conference, Munich (Germany); April 2008
• Siemens AsiaPac UXG Meet, Mumbai; November 2007
• Panelist at IAMAI Conference on the Digital Marketing, Mumbai; July 2007
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