Hire Albert E. , a brainy Business Speaker from Ulm, Germany | Expertbase

Branding, Recruiting And Learning Through Public Speaking And Conference Attendance

Quick Summary

Reasons Why You Should Speak at and Attend Professional Seminars
Success Building
50
12 min
2239 Words
4.53 K
One of the primary ways of convincing applicants to work for your company is by building your brand as a great place to work. You can build your brand in a variety of ways: getting written up in articles and getting listed on great-place-to-work lists are two good examples of branding efforts. However, another very effective way of building your employment brand is through public speaking. Cisco, IBM, Disney, and Agilent are great examples of how firms have used public speaking and PR to spread the word about their people programs.


Reasons Why You Should Speak at and Attend Professional Seminars

Seminars are effective tools for both learning and for building your employment brand. There are a variety of reasons why you should attend and speak at public seminars, some of which include:

The Widespread Distribution of Brochures. For some events over 100,000 brochures are mailed out. It is likely that between only 300 and 3000 people will actually attend an event (and unless you speak at a "general session" you will only get a fraction of that). But regardless of how many attend, many thousands will scan the brochures and see your firm's name. Readers generally assume that those selected for public seminars (both companies and speakers) are among the best in their field. This exposure is priceless in building your company's brand. If you can become a keynote speaker (offering top company officers as speakers is the best way) you will generally get on the cover (the best exposure). By the way, even if you are a lousy speaker, a well-written PR piece in the brochure will build your brand anyway.

The Topics Covered. Top seminar producers (like Linkage inc.) are experts in identifying the hottest issues in human resources. When readers see these issues, they generally make the connection that the firms represented are leaders in the field and the speakers are benchmark experts in these hot areas.

Word-of-Mouth. Hot topics also attract top attendees (and speakers)...the perfect opinion leaders to spread the word about your firm. Attendees at the conferences are most likely to be from firms that are heavily into benchmarking. Firms that benchmark frequently almost always talk up the best practices of other benchmark firms.

Talking to Speakers. Just attending isn't enough. In addition to the information you gain by attending, you also send a message to the speakers that your firm is forward-looking and is striving to be on the leading edge. You also need to bring up your firm as an example during discussions. Next, meet privately with speakers during general sessions and breaks. Discussing your best practices with the speakers is one way to enhance your image through word-of-mouth, as speakers begin to cite your firm in their examples at this and future seminars.

Benchmarking to Become an EOC. If your firm is currently not an employer of choice (EOC) you can rapidly become one by learning from the other presenters from EOC firms. In the public sessions you can present ideas and ask questions of the speakers about what "best practices" you currently have (or could add) to become a "talked about" firm. In the informal gatherings you can get additional advice and feedback from other attendees and to the speakers. In essence, you are getting free consulting advice on what you need to do in order to become an employer of choice.

Your Internal Image. By appearing in brochures, you and your company will gain increased status and visibility within your own organization. Employees feel proud when they see their own mentioned in the same light as other industry leaders. This employee pride can also increase the volume of employee referrals and reduce turnover. On an individual basis, when top executives see your name in these brochures, it can improve your internal credibility, which can help in getting your internal programs approved. It may also improve your chances for promotion.

Recruiting Top Talent. The best functional leaders (HR professionals at HR related events) attend or speak at these events. As a result, seminars (and trade shows) are fertile recruiting grounds for both actual hires and for using attendees and speakers as future referral sources. Nothing attracts more recruits than a great presentation from a company official (followed by being available after the talk).

Assessing the Competition. Speaking at and attending seminars can build your confidence and provide reinforcement so that you will know that what you are currently doing is, in fact, putting you on the leading edge. You also need to constantly know where the competitors are if you expect to stay in the lead.
Identifying Potential Consultants. By meeting and assessing speakers you can identify individuals who might be able to consult with your firm or to speak at your internal HR and management events. Consultants that visit your firm invariably use your firm as a positive example during future events and consulting assignments.

Test New Ideas. You can test out new ideas at the conferences (during your presentation or informally) among "fresh eyes" (people that don't know you and are thus more honest). The type of questions and comments you get might help you learn how good the idea really is and how to sell it better "back home."
Using Vendors to Spread the Message. Most of these events are attended by a good number of vendors and consultants. By talking to vendors about your best practices you can help spread the word about your best practices (because salespeople are excellent "word spreaders"). Public conferences also provide you with a valuable opportunity to compare vendors and their products side-by-side. You can also ask attendees and speakers about their experiences with vendors and their products.

Personal Learning

The Handout Materials. The handout materials alone often make attending the seminar worthwhile. Not only do they provide valuable information but they can also demonstrate effective ways in which you can improve your own presentation materials for both internal and external presentations.

Learning from the Brochure. Even if you don't attend the conference, you can learn who the leading university "thought leaders" and business experts are. You can also learn what the hot topics and new buzzwords are by just reviewing the marketing materials. If you can't attend, you can still call them and ask for copies of their presentations.

Attending Helps Build a Learning Network. As a frequent speaker at these events, I have heard from several attendees from major firms that "much of what I learned wasn't solely from the speakers." Although speakers are important; if all you do is listen to speakers you'll come up short. By building relationships with other attendees and with the speakers you can build a "learning network," which will allow you to continually learn over time. For an individual, the learning network is the single most valuable aspect of these events. It also helps to talk to the seminar organizers both about what topics are becoming "hot" and also about which benchmark firms (and speakers) were identified but couldn't attend. Don't forget to talk to the organizers about getting invited to future events as a speaker

Selecting Which Event to Target

It is important to set goals for your speaking/branding effort.

If you are speaking at an event primarily to build your firm's name recognition, the number of brochures distributed is the key decision factor.

If you are using it to improve your image or to benchmark, then the prestige of the companies that the invited speakers represent and the executive level of their speakers are the key factors.

If you are using it to recruit (or just to attend) the prestige and experience of the organization sponsoring the event and the topics covered are crucial decision factors. Look at past events (and attendees lists) put on by the organization to assess quality. The key is to identify the target audience you are trying to recruit first and then do market research (interviews, surveys or focus groups) to identify which seminars/ events the best employees attend regularly. Also ask frequent seminar speakers who puts on the best events.
Getting Invited as a Speaker


There are many ways to get selected as a speaker. Some of the most effective include:

Let current speakers at other seminars know you are interested in speaking. Speakers are often surveyed and asked about other hot topics, firms and speakers. Nothings gets you invited faster than a referral by someone who is on the speakers' circuit.

Attend several seminars and become known as an attendee. Also, in the portion of the evaluation sheet where they solicit your comments for future events, suggest that they cover your topic and your firm.

Write articles about your best practices in leading technical journals. Ask your PR department for help. Next providing opinions on technical list servers and chat rooms is also an effective way of getting recognized.

Contact seminar directors directly. The most effective approach is to attend one of their related seminars and meet with them individually. You need to prepare a two paragraph description of your potential presentation (with 5 -7 bullet points) in the same format and style as you find in their current seminar descriptions (visit their Web page for examples). If you have spoken before, a video of your presentation goes along way in selling you.
Participate in research studies. Many seminar providers also do 6 month research studies into the hottest topics. By participating in or supporting these studies you are assured of getting their attention.

Who Are the Leading Seminar Providers?
The process of getting invited as a speaker varies with the type of organization you want to speak for. There are four basic types of organizations that put on public seminars. Although they are no standard rules for getting selected, here is a general idea how they operate.

Professional Seminar Organizers. In my opinion, Linkage is the top offerer, based on its prestige speakers. IQPC offers the largest number of offerings with management practitioners as their primary speakers. These types of seminar providers try to have a mix of university "thought leaders" and top firm practitioners. Speakers are generally selected based on 1) previous speaker evaluations, 2) their writings (books and articles), 3) the firm/University they come from (most admired firms and benchmark companies are always asked first), and finally 4) if you (or your firm) participated in a major change effort (best practice) in a "hot" topic area. The seminar director does extensive market research in order to identify what firms, issues and speakers that attendees (and potential attendees) want to hear from.

Professional Associations. Professional associations/organizations exist in every industry. There are two basic types of professional associations that offer seminars. The first type is an "Industry association." It represents a single industry (which covers everyone that works in an industry, regardless of their function). The American Electronics Association would be an example of an industry association.

The second is a "single functional association". It covers a specific job function (which covers all of the people that work in a single function, regardless of the industry they work in). Within the HR profession for example the top ones are SHRM (the largest by far), IHRIM, World of Work and ASTD. Speakers at the national events for both of these types of professional associations are generally chosen in one of two ways. The first is through a speaker proposal, which is generally submitted to the national office 8 to 10 months before the event. The second avenue is through nomination by internal subject area committees made up of appointed association experts. Speakers for local events are picked by a "speakers" chairperson (see below).
Membership Organizations. Most major firms join prestigious research groups as part of their benchmarking efforts. Membership organizations (like the Conference Board and APQC) do both research studies and offer seminars for members on the hottest issues. The head of the research team generally selects the speakers. Participants in past research studies have an excellent chance to get invited as speakers.

Local Professional Organizations. Many national industry and functional organizations have local chapters, which offer events. Traditionally, a single individual (or a small team) is elected each year to become the "speaker chairperson". They generally make their selections three to six months in advance. Speakers are generally selected based on recommendations by officers and members who have heard them at other events. Firms should consider hosting these local events on their site. It is an excellent way to build your brand as well as to impress future recruits with your people and facilities (hosting an event guarantees you some speaking time)


Conclusion

Seminars, conferences and the Web have surpassed classroom training as a dominant way that most of us learn. However in addition to learning, seminars can serve as a valuable tool in building your firm's name recognition and image has a great place to work. Speaking at professional events is the third most effective branding tool available to organizations (after employee and customer word-of-mouth and getting written up in major publications)!
This Article is authored / contributed by ▸ Albert E. who travels from Ulm, Germany. Albert is available for Professional Speaking Work both Virtually and In-Person. ▸ Enquire Now.

Your Comments

Your thoughts matter to others - more than you can imagine.

More Articles published by Albert

54 Free | Ad-Free | Full-Text Business Papers
More Articles written / submitted by Albert E.
Personal Development

Intrapreneurship: Leveraging Organisational Talent

The global talent war has seen organisational leaders scratching their heads to understand how they can attract and retain the very best talent that is ...
50   |   5.19 K   |   9 min
More Articles written / submitted by Albert E.
Team Building

We Need Teamwork - But Is It The Only Useful Form Of Work?

Two of today's buzzwords are Team and Teamwork. Those with a particular desire to conform to the spirit of the age portray them as the polar opposite of ...
50   |   9.25 K   |   6 min
More Articles written / submitted by Albert E.
Governance

A Guide For The Ceo-Elect

The days, weeks, or months between taking the job and assuming power are precious. Put them to good use.
50   |   4.02 K   |   13 min
More Articles written / submitted by Albert E.
Customer Experience Management

Defining Customer Touchpoints

Improving the customer-centricity of your organization isn't just good business, it's also good marketing.
50   |   6.63 K   |   5 min
More Articles written / submitted by Albert E.
Strategic Planning

Strength Inspite Of Size

Growth is necessary, but size is no guarantee of a successful future! Nevertheless, growth is needed. Without growth there is no life. In a certain sense, ...
50   |   6.36 K   |   11 min
More Articles written / submitted by Albert E.
Trends, Future

Move Over, Baby Boomers

Gen X-ers want far more collaboration with companies - both as customers and as employees. CIOs are uniquely positioned to help their enterprises meet ...
50   |   4.67 K   |   8 min
More Articles written / submitted by Albert E.
Performance Management

Measuring Performance In Services

Services are more difficult to measure and monitor than manufacturing processes are but executives can rein in variance and boost productivity?if they implement rigorous metrics.
50   |   4.81 K   |   16 min
More Articles written / submitted by Albert E.
Internet

15 Seconds On The Web: Ten Writing Tips To Improve Sales

In 15 seconds, a visitor to your site determines whether or not they are interested in your product or service. Web usability experts can provide all sorts ...
50   |   5 K   |   8 min
More Articles written / submitted by Albert E.
Strategy

Managing Your Organization By The Evidence

An organization is much more likely to improve its current performance and underlying health by using a combination of complementary practices rather than ...
50   |   4.27 K   |   17 min
More Articles written / submitted by Albert E.
Organisational Development

How Executives Grow

Talent can be bought, but the best companies develop their own.
50   |   6.16 K   |   13 min
More Articles written / submitted by Albert E.
IT - Information Technology

Eight Business Technology Trends To Watch

Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
50   |   15.13 K   |   19 min
More Articles written / submitted by Albert E.
Finance, Financial Tools

Better Operational-Risk Management For Banks

Operational risks are costly, but they can be conquered when high-ranking executives join the battle.
50   |   9.24 K   |   15 min
More Articles written / submitted by Albert E.
Succession Planning

Succession Planning: Often Requested, Rarely Delivered

Surprisingly, many organizations lack a proper succession plan. One reason is that they do not have an effective succession planning process. This author ...
50   |   8.01 K   |   28 min
More Articles written / submitted by Albert E.
Strategic Planning

What Is The Business Of Business?

By building social issues into strategy, big companies can recast the debate about their role in society.
79   |   24.88 K   |   15 min
More Articles written / submitted by Albert E.
Inspirational

The Parkland Way - Never Thought You Could Learn From A Hospital?

Looking for inspired leadership, passionate employees, unsurpassed productivity, and grateful customers? Forget the dispirited corridors of corporate ...
212   |   29.74 K   |   18 min
More Articles written / submitted by Albert E.
Workplace Related

Must Work Be Fun?

Should work be fun? Must it be fun? Today, the answer to these questions is mostly yes. What else should it be? Yet however plausible this answer might ...
50   |   6.79 K   |   5 min
More Articles written / submitted by Albert E.
Ethics

The Hacker's Code Of Ethics!

Recently, I came across a code of ethics for hackers (yes, it really does exist) that I'd like to share with you, because I think it really hits home with ...
65   |   10.93 K   |   4 min
More Articles written / submitted by Albert E.
Transformation

The CEO's Role In Leading Transformation

The CEO helps a transformation succeed by communicating its significance, modeling the desired changes, building a strong top team, and getting personally involved.
50   |   5.91 K   |   15 min
More Articles written / submitted by Albert E.
Human Resources

Pros & Cons Of Pay For Performance

Somewhere in Corporate America, a human resources manager is tweaking her company's employee-incentive program. Maybe she's dumping last year's customized ...
60   |   21.07 K   |   11 min
More Articles written / submitted by Albert E.
Facilitation

Strategy Session: What To Look For When Hiring A Professional Speaker

How do you know if the speaker fits? How do you avoid embarrassing mismatches?
50   |   4.48 K   |   4 min
More Articles written / submitted by Albert E.
Customer Experience Management

Foresee The Future

Foresee the future, that's what your customers expect, that's what you need to deliver.
65   |   4.32 K   |   8 min
More Articles written / submitted by Albert E.
Sales - General

Sales Person Or Customer Advocate - Who Do You Need To Be?

To get beyond survival and to grow both profits and margins, the successful companies of the future will be forced to become true customer experts.
52   |   5.79 K   |   10 min
More Articles written / submitted by Albert E.
Customer Care, Service

The Top Ten Things Customers Want

Over the last two years of working with hundreds of clients from all walks of life, I have noticed trends of what my clients want and need. This top ten ...
50   |   6.11 K   |   3 min
More Articles written / submitted by Albert E.
Risk Management

Enterprise Risk Management - Risk's Rewards

Are you on board with enterprise risk management? You had better be. It's the future of how businesses will be run.
50   |   7.4 K   |   21 min
More Articles written / submitted by Albert E.
Productivity

Tracking The Growth Of India'S Middle Class

Over the next two decades, the country's middle class will grow from about 5 percent of the population to more than 40 percent and create the world's fifth-largest consumer market.
55   |   16.19 K   |   17 min
More Articles written / submitted by Albert E.
Lean Management

TRIZ As A Lean Thinking Tool

Lean Thinking is a highly evolved method of managing an organization to improve the productivity, efficiency and quality of its products or services. The ...
51   |   6.76 K   |   11 min
More Articles written / submitted by Albert E.
Strategic Planning

Growth And Size

"Size is no guarantee of future success." What is strategically important is strength not size. Speed is more important than physical mass and flexibility ...
50   |   5.08 K   |   4 min
More Articles written / submitted by Albert E.
Project Management

Project Success And Failure

What is success, what is failure, and how can you improve your odds for success?
60   |   23.81 K   |   20 min
More Articles written / submitted by Albert E.
Internet

Organic SEO Or Pay-Per-Click Advertising - Which Should You Choose?

Organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios ...
66   |   4.44 K   |   8 min
More Articles written / submitted by Albert E.
Knowledge Management

Who Knows Whom, And Who Knows What?

Employees' personal connections can be as valuable as their individual knowledge base. Social network analysis, or SNA, helps maximize a company's collective smarts.
50   |   5.01 K   |   13 min
More Articles written / submitted by Albert E.
Transformation

Corporate Transformation Without A Crisis

The art of leading deep corporate change can be learned. The trick is to help each member of the company discover a new reality...
50   |   27.67 K   |   19 min
More Articles written / submitted by Albert E.
Conventions, Conferences

Speakers Don't Always Have To Be Famous

Plenty are the professionals who are on the "front lines" of the industry, knowledgeable of the countless changes, and who are willing and able to speak ...
60   |   4.68 K   |   6 min
More Articles written / submitted by Albert E.
Employee Retention

The War For Talent

US Recruiting, Retaining & Developing Talent Statistics & Best Practises
50   |   7.3 K   |   4 min
More Articles written / submitted by Albert E.
Outsourcing

What Procurement Areas Should Be Outsourced

Few companies have the skills to effectively manage procurement across all spending categories. Smart enterprises should examine their procure-ment strategies ...
50   |   5.23 K   |   4 min
More Articles written / submitted by Albert E.
Productivity

Getting Labor Policy To Work In The Gulf

For GCC states, liberalizing the labor market and developing the local workforce are the keys to moving beyond a reliance on foreign workers.
66   |   6.41 K   |   16 min
More Articles written / submitted by Albert E.
Management

Management -The Handling Of Complexity

Complexity has been one of the most frequently used words for some years now. People talk about complex systems, complex interrelationships, complex problems ...
50   |   4.85 K   |   9 min
More Articles written / submitted by Albert E.
Facilitation

Value Talk: Getting The Most Out Of Your Speaker

Valuable insights on using your speaker to maximise the success of your event
50   |   5.77 K   |   6 min
More Articles written / submitted by Albert E.
Presentation Skills

Slipping Up

Trying to perfect a flawless presentation can result in disaster...
50   |   4.8 K   |   6 min
More Articles written / submitted by Albert E.
Leadership

Beyond Oil: Reappraising The Gulf States

Further reform will be essential if one of the world?s fastest-growing regions is to seize a broader role in the global economy
50   |   6.13 K   |   15 min
More Articles written / submitted by Albert E.
Finance, Financial Tools

Living With The Limitations Of Success

Once companies reach a certain size, setting realistic performance aspirations gets a bit trickier.
50   |   4.26 K   |   6 min
More Articles written / submitted by Albert E.
Customer Care, Service

So This Is What Communication Can Do?

Everything that we do for our clients is based on the idea that improved communications will improve an organisation's performance and contribute to the ...
50   |   5.71 K   |   13 min
More Articles written / submitted by Albert E.
Marketing - General

A New Model For Marketing

The proliferation of brands and channels is forcing companies to restructure their marketing efforts significantly.
50   |   5.36 K   |   4 min
More Articles written / submitted by Albert E.
Finance, Financial Tools

The 'Unprofitability' Of Modern Technology

Of all the findings on business strategy yielded by the study of the businesses in the PIMS? database, the following is one of the most controversial: ...
109   |   6.15 K   |   13 min
More Articles written / submitted by Albert E.
Facilitation

Finding Facilitators That Fit!

The aim of this guide is to prepare you for discussions with a bureau, and to get you thinking about all the factors that affect your Facilitator choice.
50   |   5.76 K   |   3 min
More Articles written / submitted by Albert E.
Corporate Social Responsibility

A Good Look At Corporate Social Responsibility

There appears to be plenty of room for much greater effort and involvement by companies and organizations around the world. Here a few thoughts and pointers.
60   |   793   |   31 min
More Articles written / submitted by Albert E.
Negotiation Skills, Techniques

New Tools For Negotiators

Five easy-to-use tools help negotiators in complex deals arrive at a negotiating position that is not only acceptable to them but also palatable to other ...
50   |   4.52 K   |   15 min
More Articles written / submitted by Albert E.
IT - Information Technology

What It Leaders Do

Companies that rely on IT governance systems alone will come up short.
50   |   4.09 K   |   12 min
More Articles written / submitted by Albert E.
Management

Games Managers Should Play

The success of strategic investments depends largely on the subsequent moves of competitors. Uncertainty about competitive conduct can lead executives ...
50   |   5.17 K   |   9 min
More Articles written / submitted by Albert E.
Media

Dwindling Readership: Are Tabloids The Answer?

Newspapers have tried a host of measures to halt the long-term decline in their readership, but they haven't stopped consumers from turning to TV and the ...
60   |   17.17 K   |   14 min
More Articles written / submitted by Albert E.
Globalisation

How Gulf Companies Can Build Global Businesses

Companies based in the GCC states are using their petrodollars to expand into global markets. But in the long run, these companies will have to develop distinctive capabilities and skills.
57   |   6.4 K   |   8 min
More Articles written / submitted by Albert E.
Success Building

Limits To Achievement

What can Man achieve? What are the limits?
50   |   4.89 K   |   5 min
More Articles written / submitted by Albert E.
Knowledge Management

Best Practice And Beyond: Knowledge Strategies

Value created by knowledge is often not captured. Five accounts of knowledge strategies.
50   |   4.89 K   |   12 min
More Articles written / submitted by Albert E.
Relationships

7 Ways To Stop Selling - And To Start Building Relationships!

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
50   |   4.67 K   |   7 min
More Articles written / submitted by Albert E.
Trends, Future

The Next Generation Of In-House Software Development

How leading-edge companies are streamlining applications development.
50   |   5.15 K   |   17 min

More 'Success Building' Articles

11 more Articles that may interest you, too...
Marie M. : Invisible Assets

Invisible Assets

Measuring and managing invisible and intangible assets is one of the most powerful sources of sustainable competitive advantage.
5.62 K   |   50
Taron P. : No Complaints! The Power Of Gratitude

No Complaints! The Power Of Gratitude

When one chooses gratitude as the default mode, life blooms, yielding a rich harvest, especially for the one choosing it.
4.03 K   |   50
Albert E. : Limits To Achievement

Limits To Achievement

What can Man achieve? What are the limits?
4.89 K   |   50
Taron P. : Reciprocity And The Value Of Clean Giving And Receiving

Reciprocity And The Value Of Clean Giving And Receiving

In many cultures, the symbiotic interrelatedness of all life is implicitly understood and acted upon through the acts of giving and receiving. Since time immemorial, people have lived in relationship within community, giving of their services, products, talents and support to each other.
7.77 K   |   50
GERARD A. : 17 Questions To Answer... If You Want To Succeed!

17 Questions To Answer... If You Want To Succeed!

Have you ever wondered what separates Successful people from others? Everybody has the Talent to achieve their own definition of Success; few have the Discipline to achieve it. Successful people take time to define what they want in their lives.
2.84 K   |   50
David B. : What Is True Performance?

What Is True Performance?

Dr. Paul Stoltz in his book 'Adversity Quotient' (Published by John Wiley & Sons, Inc.) refers to three types of people. The first group are the "Quitters". They live compromised lives. They choose to opt out, cop out, drop out and back out of life. They contribute minimally to life because they do not believe enough in themselves and therefore have very little to give. They abandon dreams and choose what they perceive as a gentler, easier route in life. They live lives of regret and as a result are often bitter, angry, depressed and emotionally numb, often striking out at those around them, resentful of those who grow.
3.45 K   |   50
Oshana H. : Creating A World Of New Possibilities

Creating A World Of New Possibilities

What would your life be like in a perfect world? Let's take a journey together.
3.54 K   |   50
Graham Y. : Can Nlp Help Or Harm Your Business?

Can Nlp Help Or Harm Your Business?

The simple answer to the above is, "both"! It depends on a number of things. Perhaps the first thing to explore is your reaction to seeing those three letters put together? If someone tells you they are an NLP practitioner do you search for your cross and garlic cloves? Do you welcome them and want to know more?
4.84 K   |   50
Francis N. : Living Your Dreams

Living Your Dreams

25 TIPS THAT WILL HELP YOU BECOME MORE SUCCESSFUL
3.48 K   |   50
Naji B. : Lessons Drawn From Common Sense - 'New' Marketing, Selling & Hr

Lessons Drawn From Common Sense - 'New' Marketing, Selling & Hr

The more you observe how your market evolves and how daily life changes, the more you realize that you have no choice but to change your marketing thinking and the way you manage your human resources...
4.04 K   |   50
Graham Y. : Who Do You Talk To?

Who Do You Talk To?

When you are a leader in a business you face a number of challenges at different levels. Ask yourself how much focus you put on to these...
4.52 K   |   50
Back to top
50