Expertbase Articles by Albert Einstein Facilitation Value Talk: Getting The Most Out Of Your Speaker
Advantages And Challenges Of ExportingBy Tekle S.
7%-38%-55% Communications MythBy Robert P.
Top 10 Big Mistakes Of Big BusinessBy Francis T.
Climate Change Is Real! Act Now!By Kathrin G.
Improving The Quality Of Decision MakingBy Niladri R.
Advantages And Challenges Of ExportingBy Tekle S.
Top 10 Big Mistakes Of Big BusinessBy Francis T.
Best Practice Benchmarking - The Path To ExcellenceBy Robert C C.
What Is A Healthy Company?By Raymond H.
Challenges And Opportunities In The New EconomyBy Alkistis A.
Also Interesting ...
Emotional Intelligence In LeadershipBy Francis N.
Effects Of Internet On ManagementBy Naji B.
Becoming A Conscious Leader: A Call For New Leadership For New TimesBy John R.
The Seven Killers Of Competitive Advantage For ProfessionalsBy Harun R.
Building High Performance OrganisationsBy Prof Sattar B.
Value Talk: Getting The Most Out Of Your Speaker
Valuable insights on using your speaker to maximise the success of your event
So, you've hired a professional speaker to deliver a presentation at your company meeting. You've worked diligently with your speakers bureau to find an appropriate keynoter, you've gotten on the speaker's schedule early enough, and now you're waiting for the big day to come.
You've certainly accomplished the basics of your job, but you could be overlooking some key ways of using your speaker to make for an even more successful event. A tip: Consider increasing the role of the speaker you've already paid for to add a greater level of value to your meeting or event.
Here are some suggestions based on our experience that have helped meeting planners add value through their keynote speakers:
Planning the meeting. Speakers know the pitfalls and they know the little things that could have been done to make a good meeting great. Since it's in the best interest of speakers to participate in successful events, they often are willing to spend time advising meeting planners on the actual agenda. They may suggest changing the agenda order, or may recommend a different room layout to facilitate interactive activities or other elements of their speech. They may even suggest a different meal based on the speech's content.
Pre-event marketing. There are some corporate events that are voluntary for attendees, and many professional associations charge a fee to attend an event. In such cases, the keynote speaker really can be the main reason they would invest time and money to come. Speakers who take part in these types of events understand the importance of attracting the largest possible audience, and many are happy to help market the event. They may talk to the press or provide their own marketing materials for distribution prior to an event.
They certainly will have photos and other materials that can be used in advertising and direct mail. Brian Holloway, former captain of the New England Patriots professional football team, has sent out autographed footballs to the press and attendees to generate enthusiasm for his speeches. This sets an upbeat tone, and builds excitement early for the whole meeting.
Attend a VIP event. Many companies and associations coordinate special activities for the VIP crowd. Why not include the speaker? This might be a breakfast, lunch or dinner where a smaller group of executives can have one-on-one time with the speaker to ask specific questions, talk about industry issues, have back-and-forth input, and so forth. This also can help the speaker get more specific information on the company before his speech, which will make it more relevant and have a greater impact on the audience.
Act as master of ceremonies. Professional speakers are skilled in creating excitement, enthusiasm and energy among crowds of all sizes. This ability can be used throughout the entire event when speakers become emcees. They can introduce executives, hand out awards, entertain briefly during a banquet and more, in addition to delivering the keynote speech.
Give the keynote and lead a breakout session. Consider asking a speaker to participate in a breakout session either before or after the keynote speech. This can be for high-level executives, the top-performing salespeople, or other targeted segments of the audience. The session can be an expansion of the keynote, or it can be on something entirely different. Since the speaker is already physically at your meeting, he often doesn't mind leading small sessions along with the main speech.
Consider a longer keynote speech. A common complaint among meeting attendees is they didn't get enough input or information from the speaker. This can be alleviated, for example, by extending the keynote presentation time from 60 minutes to 90 minutes. Or speakers could include more time for the Q&A period so specific issues can be addressed. Again, the speaker has already committed to the event and wants it to be as successful and meaningful as possible. Asking for a few more minutes of his time can sometimes be the difference between a good and a great meeting.
Bring more to the meeting. Besides bringing themselves, speakers can bring handouts and other materials to an event, if appropriate. This gives attendees something to review after the event and increases the value of what they have invested time in (or, in the case of association members, actually paid for). Many speakers are also authors and will be happy to sign books, videos or audio-tapes before or after a speech. Sometimes companies will purchase these materials for the attendees in advance of the autograph session; at other times the speaker will arrange to sell materials.
Participate in meeting activities. Some meetings can span a weekend or even a week, and can include recreational activities for attendees or their families. Ask the speaker to attend some of these activities, from playing a round of golf with the company president, to taking a swing dance lesson with guests. Attendees often appreciate the extra attention, and speakers enjoy it.
Book in bulk. Again, for the meeting that can span several days, there may be concurrent sessions that are appropriate for the speaker. Having one person stay on for three or four days can, in the long run, be more economical than flying in two or three speakers for each different event. Steve Risso, a motivational speaker, also wears the hat of humorist and hosts a customised game show. This adds a fun and memorable element to the event, which complements the sometimes serious tone of other aspects of the meeting.
After-event follow-up. Depending on the nature of the meeting, follow-up activity may be appropriate and helpful. This could be a conference call with the speaker and key executives or meeting attendees. Many times, speakers will add attendees to their mailing lists to receive newsletters and other ongoing communication from them.
Speakers always want to give their all at each event. However, some speakers may not be available or comfortable with these suggestions, while others may come to the table with ideas not mentioned here. Knowing which speaker falls in which category is where your speakers bureau comes in.
You should always ask your bureau representative to help you identify speakers who may go above and beyond the call of duty, to help maximise their roles in your event. Some speakers will negotiate their role within their existing fee, and others may have a slightly different fee structure based on what they are asked to do. In either case, the investment your company or association makes in a professional speaker could, and should, be maximised for the ultimate return.
Got an opinion? Want to thank Albert?
54 more Articles by Albert
5 min. Should work be fun? Must it be fun? Today, the answer to these questions is mostly yes. What else should it be? Yet however plausible this answer might ...
4 min. US Recruiting, Retaining & Developing Talent Statistics & Best Practises
15 min. Further reform will be essential if one of the world?s fastest-growing regions is to seize a broader role in the global economy
POP6 min. Two of today's buzzwords are Team and Teamwork. Those with a particular desire to conform to the spirit of the age portray them as the polar opposite of ...
7 min. In 15 seconds, a visitor to your site determines whether or not they are interested in your product or service. Web usability experts can provide all sorts ...
8 min. Companies based in the GCC states are using their petrodollars to expand into global markets. But in the long run, these companies will have to develop distinctive capabilities and skills.
8 min. Organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios ...
11 min. Reasons Why You Should Speak at and Attend Professional Seminars
8 min. Gen X-ers want far more collaboration with companies - both as customers and as employees. CIOs are uniquely positioned to help their enterprises meet ...
10 min. To get beyond survival and to grow both profits and margins, the successful companies of the future will be forced to become true customer experts.
6 min. Plenty are the professionals who are on the "front lines" of the industry, knowledgeable of the countless changes, and who are willing and able to speak ...
17 min. How leading-edge companies are streamlining applications development.
13 min. Employees' personal connections can be as valuable as their individual knowledge base. Social network analysis, or SNA, helps maximize a company's collective smarts.
7 min. Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
21 min. Are you on board with enterprise risk management? You had better be. It's the future of how businesses will be run.
11 min. Lean Thinking is a highly evolved method of managing an organization to improve the productivity, efficiency and quality of its products or services. The ...
6 min. Trying to perfect a flawless presentation can result in disaster...
15 min. By building social issues into strategy, big companies can recast the debate about their role in society.
12 min. Value created by knowledge is often not captured. Five accounts of knowledge strategies.
11 min. Growth is necessary, but size is no guarantee of a successful future! Nevertheless, growth is needed. Without growth there is no life. In a certain sense, ...
16 min. For GCC states, liberalizing the labor market and developing the local workforce are the keys to moving beyond a reliance on foreign workers.
16 min. Services are more difficult to measure and monitor than manufacturing processes are but executives can rein in variance and boost productivity - if they implement rigorous metrics.
15 min. The CEO helps a transformation succeed by communicating its significance, modeling the desired changes, building a strong top team, and getting personally involved.
9 min. The global talent war has seen organisational leaders scratching their heads to understand how they can attract and retain the very best talent that is ...
3 min. Over the last two years of working with hundreds of clients from all walks of life, I have noticed trends of what my clients want and need. This top ten ...
20 min. What is success, what is failure, and how can you improve your odds for success?
4 min. How do you know if the speaker fits? How do you avoid embarrassing mismatches?
13 min. Talent can be bought, but the best companies develop their own.
4 min. "Size is no guarantee of future success." What is strategically important is strength not size. Speed is more important than physical mass and flexibility ...
9 min. The success of strategic investments depends largely on the subsequent moves of competitors. Uncertainty about competitive conduct can lead executives ...
POP4 min. Recently, I came across a code of ethics for hackers (yes, it really does exist) that I'd like to share with you, because I think it really hits home with ...
POP19 min. The art of leading deep corporate change can be learned. The trick is to help each member of the company discover a new reality...
POP11 min. Somewhere in Corporate America, a human resources manager is tweaking her company's employee-incentive program. Maybe she's dumping last year's customized ...
14 min. Newspapers have tried a host of measures to halt the long-term decline in their readership, but they haven't stopped consumers from turning to TV and the ...
4 min. Few companies have the skills to effectively manage procurement across all spending categories. Smart enterprises should examine their procure-ment strategies ...
5 min. Improving the customer-centricity of your organization isn't just good business, it's also good marketing.
3 min. The aim of this guide is to prepare you for discussions with a bureau, and to get you thinking about all the factors that affect your Facilitator choice.
31 min. There appears to be plenty of room for much greater effort and involvement by companies and organizations around the world. Here a few thoughts and pointers.
17 min. An organization is much more likely to improve its current performance and underlying health by using a combination of complementary practices rather than ...
28 min. Surprisingly, many organizations lack a proper succession plan. One reason is that they do not have an effective succession planning process. This author ...
6 min. Once companies reach a certain size, setting realistic performance aspirations gets a bit trickier.
9 min. Complexity has been one of the most frequently used words for some years now. People talk about complex systems, complex interrelationships, complex problems ...
4 min. The proliferation of brands and channels is forcing companies to restructure their marketing efforts significantly.
12 min. Companies that rely on IT governance systems alone will come up short.
POP19 min. Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
13 min. Of all the findings on business strategy yielded by the study of the businesses in the PIMS? database, the following is one of the most controversial: ...
17 min. Over the next two decades, the country's middle class will grow from about 5 percent of the population to more than 40 percent and create the world's fifth-largest consumer market.
13 min. Everything that we do for our clients is based on the idea that improved communications will improve an organisation's performance and contribute to the ...
15 min. Five easy-to-use tools help negotiators in complex deals arrive at a negotiating position that is not only acceptable to them but also palatable to other ...
POP18 min. Looking for inspired leadership, passionate employees, unsurpassed productivity, and grateful customers? Forget the dispirited corridors of corporate ...
15 min. Operational risks are costly, but they can be conquered when high-ranking executives join the battle.
8 min. Foresee the future, that's what your customers expect, that's what you need to deliver.