Branding, Brand Delivery
The Components Of Brand Personality
Read in 2 min. Finding characteristics that place your brand in a superior position and ideally the first position in the mind of the customer. Ensure these six dimensions are ...
Martin Keith S.
A Business Trainer from
Portsmouth, United Kingdom
Martin Keith is available for projects both virtually and in-person.
b) that you are better on all of them, in comparison with your nearest competitor.
a) decided on them
b) delivered them
it's important to ensure you act accordingly, via
Demonstrable evidence of delivery
The personality of your brand is portrayed to your respective customers by everyone, every way, every day.
Characteristics of superstar performance separate the meteoric from the mediocre.
Don't take my word for it.
In a recent American survey of mid-size businesses, a remarkable comparison between return on assets and the evidence of strategic trait characteristics was achieved. Six Strategic Trait Indicators were identified and the relationship of 4 year average return on investment plotted against the evidence of those strategic characteristics being in place. The difference between having the strategic trait indicators and not having them, was a 4-fold difference in return on investment.
This proves the worth of having and portraying the personality of your brand through your customers future, current and lapsed.
Good enough is no longer good enough in today and tomorrow's marketplace.
First choice in the mind of the customer or preferred choice in the heart and mind of the customer is where best brands lie.
Tomorrow nowhere else counts!
Your thoughts matter - more than you can imagine.
More Articles by Martin Keith 10 Free | Ad-Free | Full-Text Business Papers
Marketing ModellingIs Your Marketing Activity 'Spray and Pray' or 'Electronic Accuracy'?
Branding, Brand DeliveryWhile the debate continues as to whether to out-source or keep services in-house there is a third alternative that could achieve some measurable benefits...
Customer Care, ServiceLiquidation, acquisition, merger, economic environment, withdrawal from certain types of expenditure, being taken for granted, fouling up on what it is ...
Marketing - GeneralTO SELL PRODUCTS THAT DON'T COME BACK TO CUSTOMERS WHO DO - WITHOUT INVESTING LARGE AMOUNTS OF MONEY SPECULATIVELY! When it is pouring with rain and ...
Business DevelopmentWhat new and different perspectives are there to achieve and exceed your challenging objectives each year for businesses such as yours?
Strategic PlanningDEVELOPING NERVES OF STEEL (RATHER THAN KEEPING YOUR NERVE) - MANAGING AMBIGUITY, ADVERSITY AND CHANGE IN AN INCREASINGLY TURBULENT MARKETPLACE AND ENVIRONMENT
Branding, Brand DeliveryA product or service may be ordinary. But a brand makes it special...
RetailThe Retail Business Challenge encourages owners / managers and their teams to make a greater contribution to and in the business they are involved. For ...
LeadershipSEPARATING THE METEORIC FROM THE MEDIOCRE! The leadership style that suits you is also required to suit the majority of occasions and the majority of ...
Business DevelopmentMartin admitted to members attending the recent Members? Meeting to not liking advertising as a means of gaining business. So, he took members through ...
More 'Branding, Brand Delivery' Articles
2 more Articles that may interest you, too...
Branding, Brand Delivery
A product or service may be ordinary. But a brand makes it special...