Conference Moderator Or Link Presenter - The Difference Explained!

Read in 3 min. In the live events industry the terms "Moderator", "Facilitator" and "Presenter" tend to be used interchangeably by clients, speaker's bureaus, agents as well as some conference production companies. These days, many presenters and celebrities "claim" to be a conference "moderator" or a "facilitator". But are they? And does it matter? The difference between the two can have a profound impact on whether you can meet your event objectives and expectations...
Hire Roy S. , a brainy Business Speaker from Bath, United Kingdom | Expertbase

Roy S.

A Business Speaker from
Bath, United Kingdom

Roy is available for projects both virtually and in-person.
50 Claps
3230 Words
20.1 K
If your agenda is highly developed, and pre-scripted such as an award ceremony, then the presenter need not be an authority on your subject. A link presenter will suffice. Typically such presenters are individuals with broadcast experience or actors who are skilled and confident at introducing and providing short verbal links to the next topic in a "live environment."

If your programme seeks to engage the audience beyond the back and forth style of Q&A, or one of your aims is to change current behaviour and perceptions a facilitator/moderator can prove invaluable. A professional moderator will be prepared to invest the necessary pre-production time to gain a thorough understanding of key challenges and issues. They will focus on helping you to reach event objectives, how best to convey key messages, and ensure that company representatives are seen in the best possible light.

Link Presenters

a.. Introduce speakers, and function as MC

b.. Occasionally interview executives and staff

c.. Do not evaluate or adjust the event's content. The scope of their interventions, and the strength of their questions on stage is limited by superficial knowledge of the organisation or industry.

d.. Are invariably booked AFTER the content and format has been agreed and in some cases, scripts completed.

e.. Link presenters are not paid to have any responsibility for the outcome of the event.

Conference Moderators/Facilitators

a.. Are more appropriate for events that involve dynamic content such as, but not limited to, an unscripted Q&A (Question and Answer session) with audience members and executives.

b.. They are routinely brought in at the earlier stages of an event's planning.

c.. Will invest significant time becoming particularly knowledgeable about the personalities and the issues affecting the business and its industry sector. This enables; assessment of the strengths and weaknesses of the interviewees and builds trust, so interviewees become confident that the moderator knows the subject well enough to ask intelligent questions and is reassured that the moderator will "look after" him/her on stage.

d.. Works closely with the production company, to help the client clarify the objectives for the event and provide a number of workable options to ensure that the key messages are delivered, understood and "taken home" by the audience

e.. Able to provide an alternative to "Autocue" and "Powerpoint"
presentations for individuals unskilled at presenting,

f.. Always ensures the participants look good in front of the audience as well as being the "conscience of the audience", asking the very questions on their minds, but are perhaps too nervous or afraid to ask in person.
This Article is authored / contributed by ▸ Roy S. who travels from Bath, United Kingdom. Roy is available for Professional Speaking Work both Virtually and In-Person. ▸ Enquire Now.

Comments (1)
Your thoughts matter - more than you can imagine.

In all Presenter\'s and MC functions are the same.I would not mind to see more definitions.
Olrunt from Nigeria

More Articles by Roy
2 Free | Ad-Free | Full-Text Business Papers

More Articles written / submitted by Roy S.
Conventions, Conferences

Even Pimps Don't Earn This Much!

A Report for Event and Conference Organisers: The conference industry can no longer sustain fat commissions to people and organisations that add little or no value.
31 min
1.93 K
More Articles written / submitted by Roy S.
Personal Development

Do You Brighten A Room When You Walk In - Or When You Leave?

How others answer that question about you carries more weight than anything you can ever say about yourself or your business. It is a skill that can be ...
4 min
6.53 K

More 'Facilitation' Articles
7 more Articles that may interest you, too...

Edward R. : The Neutral Zone Or The Swamp?

The Neutral Zone Or The Swamp?

By Edward R.
Facilitators are often faced with change issues. Sometimes we are brought in to help with change programs. Sometimes the solutions that workshop participants come up with require little or big changes. And sometimes we have to face change going on within the group as we facilitate their meetings.
5 min
4.78 K
Edward R. : Facilitation For High-Performance Teams

Facilitation For High-Performance Teams

By Edward R.
Twenty years ago, it was estimated that American businesses held a million meetings a year. Today, collaborative work is becoming even more important to achieving the innovation and performance that is needed simply to survive, much less thrive. Business Week has called teams "the essential building block of the organization of the future." In this environment, meetings are playing an even bigger role in organizations of all types...
12 min
7.3 K
Edward R. : Being Your Own Best Intervention

Being Your Own Best Intervention

By Edward R.
This informal, participative session explores the ways in which who you are impacts your effectiveness as a facilitator. It combines an overview of basic material with participative discussions and experiential exercises to provide you with an opportunity to look at the impact you have on the groups you work with.
11 min
5.12 K
Albert Einstein (Expertbase) : Strategy Session: What To Look For When Hiring A Professional Speaker

Strategy Session: What To Look For When Hiring A Professional Speaker

By Albert Einstein (Expertbase)
PRO+ Profile
(5 Reviews)
How do you know if the speaker fits? How do you avoid embarrassing mismatches?
4 min
4.56 K
Albert Einstein (Expertbase) : Finding Facilitators That Fit!

Finding Facilitators That Fit!

By Albert Einstein (Expertbase)
PRO+ Profile
(5 Reviews)
The aim of this guide is to prepare you for discussions with a bureau, and to get you thinking about all the factors that affect your Facilitator choice.
3 min
5.83 K
Albert Einstein (Expertbase) : Value Talk: Getting The Most Out Of Your Speaker

Value Talk: Getting The Most Out Of Your Speaker

By Albert Einstein (Expertbase)
PRO+ Profile
(5 Reviews)
Valuable insights on using your speaker to maximise the success of your event
6 min
5.85 K
Edward R. : Facilitation 101

Facilitation 101

By Edward R.
While volumes have been written and graduate degrees offered in facilitation, the basic duties of a facilitator are to make sure everyone is working on the same challenge with the same approach, make sure everyone participates and protect participants from verbal abuse, and remain neutral and establish trust. This paper, and this session, will provide the rudiments of doing this in a variety of groups and settings, hopefully providing a foundation on which more advanced facilitation learning and skills can be built.
17 min
10.44 K
Back to top