Sheriff specializes in international business and has over 20 years of experience consulting for public and private organizations. He is proficient in the latest international business, trade and market development processes. He has worked in international markets and led market research, strategic business planning and matchmaking projects for government entities and organizations in learning and development, information technology, food and seafood, telecommunication, retail, renewable energy, and automobile industries.

Sheriff provides consulting, coaching and training to business leaders and entrepreneurs to develop strategic business plans and market entry strategies. He provides country and industry specific primary and secondary research on product or service viability, opportunity assessment and business matchmaking in target markets.

He has a high customer satisfaction track record and has both the experience and expertise to manage complex and varied customer demands. He is a skilled project manager with the ability to adapt to changing priorities and adhere to strict project timelines and budgets.

Some of the organizations that Sheriff has worked with include Atlantic Canada Opportunity Agency, The Foreign Affairs & International Trade Canada (DFAIT), Government of Newfoundland and Labrador, Innovation PEI, Nova Scotia Business Inc., The Maritimes Energy Association (formerly OTANS), Saint Mary’s University, SMU Business Development Center, Watchword Learning, Accenture, General Motors, Fiat Automobiles, Maruti Suzuki, TATA Honeywell, Airtel, Reliance Communication, Hindustan Unilever, Intel.

Sheriff has an Executive MBA from Sobey School of Business, Canada and a Masters Diploma in Business Administration (Marketing).