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Retail & Shopper Behaviour Expert

 

Speciality

Strategic Management
25 Years
Retail
25 Years
Marketing Strategy
29 Years
Rajesh is a well known and widely acknowledged Retail and Shopper Behaviour expert who has been an integral part of the transformation of Indian Retail. He along with his team has successfully introduced several modern retail formats in India starting with supermarkets in the mid 90’s and various other mass merchandise, lifestyle and specialty stores.

His expertise stems from having handled varied functional roles, especially the marketing and customer service function at a CXO level. Rajesh has been involved with strategy formulation as also the roll out and execution for multiple start ups. His keen understanding of shopper behavior has played an important role in the successful launch of the various formats and stores. Apart from this, he also has international retail exposure with MAKRO - UK and Walmart’s UK subsidiary – ASDA.

Rajesh’s toughest challenge and also the most successful one he has handled is to have influenced consumer mindset, with regard to grocery shopping, in a market dominated by traditional formats. This is largely due to his in-depth understanding of consumer and shopper behavior as also his consistent capability to plan and execute customer centric programs which have been cost effective.

He is a prolific writer, having written several articles and case studies for leading publications. He is also the author of one of India’s first hands-on book on Indian retail.

He is now very active in the knowledge space and is engaged in sharing his extensive expertise through Strategic Consulting assignments and Training programs. As part of his knowledge sharing initiatives, he has authored a practical, actionable book about career success, which is based on his personal learning from his successful career. He also conducts career success enhancing programs based on his book.

Expertise Portfolio

Strategic Management

25 Years

Part of the senior management team across several retail initiatives.

 List all 11 'Strategic Management' Experts

Retail

25 Years

Part of the pioneering team which started successful corporate retail in India. Have spearheaded many innovations in this regard

 List all 4 'Retail' Experts

Marketing Strategy

29 Years

Established many corporate retail brands in India. Have handled a diverse range of categories and customer groups.

 List all 13 'Marketing Strategy' Experts

Personal Details

Name & ID Rajesh V.Rajesh V, Retail Strategy Consulting & Knowledge Partner - ID 717
Profile Title Retail & Shopper Behaviour Expert
Category Consultants
Travels from India - Chennai
Citizen of India
Gender Male
Age-Group 46 to 50

Good to Know

Languages (fluent) English   Hindi   Tamil  English , Hindi Tamil
Worked in Countries India. Have undergone training in the UK. India. Have undergone training in the UK.
Professional Memberships --
Hobbies Actively engaged in guiding, mentoring and training young adults regarding soft skills, career planning, etc.
Availability Globally
Strengths Subject Matter Expert, Excellent communication skills, Accomplishes Trainer and Sought after public speaker.

Stats

PopIndex * 8 - Excellent
Profile Views 27517

Keyword Cloud

Rajesh V. Chennai India Consultant Strategic Management Retail Marketing Strategy rajesh retail shopper team formats india handled customer successful programs book career

Articles authored by Rajesh V.

Seeing Red!

Category: Retail - Reading Time: 3 min - 2766 Views

Using the color red to communicate offers and freebies is directly linked to its impact on us. In a manner of speaking bulls are not the only animals affected by a red flag!

Read Now


The lure of a Freebie!!

Category: Retail - Reading Time: 4 min - 2539 Views

FREE! What a powerful word. Among the most used, recognized and acted upon words in the world. The power of free!

Read Now


Getting Better Service

Category: Retail - Reading Time: 3 min - 2934 Views

We all as customers expect very good customer service. The question is, how many of us deserve good customer service?

Read Now


The Power of Change

Category: Retail - Reading Time: 3 min - 2514 Views

Having or getting change has not been an issue as wide spread in the fast few years. However in the late 90's this was a major issue and has given lots of headaches to retailers, especially the new organized chain stores.

Read Now


Do you have eggs?

Category: Retail - Reading Time: 11 min - 2480 Views

When the 'super' in supermarkets goes missing, they will do well to look at kirana stores for some lessons.

Read Now


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