The Components of Brand Personality

Finding characteristics that place your brand in a superior position and ideally the first position in the mind of the customer. Ensure these six dimensions are ...

a) what the customer requires and
b) that you are better on all of them, in comparison with your nearest competitor.


Once you've:

a) decided on them
b) delivered them

it's important to ensure you act accordingly, via

EVERYONE
EVERY WAY
EVERY DAY!


Demonstrable evidence of delivery

The personality of your brand is portrayed to your respective customers by everyone, every way, every day.

Characteristics of superstar performance separate the meteoric from the mediocre.


Don't take my word for it.

In a recent American survey of mid-size businesses, a remarkable comparison between return on assets and the evidence of strategic trait characteristics was achieved. Six Strategic Trait Indicators were identified and the relationship of 4 year average return on investment plotted against the evidence of those strategic characteristics being in place. The difference between having the strategic trait indicators and not having them, was a 4-fold difference in return on investment.

This proves the worth of having and portraying the personality of your brand through your customers future, current and lapsed.

Good enough is no longer good enough in today and tomorrow's marketplace.

First choice in the mind of the customer or preferred choice in the heart and mind of the customer is where best brands lie.

Tomorrow nowhere else counts!

< Ends >

Add your Comments

Name* Email* Organisation* Country* * select one *AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArctic OceanArgentinaArmeniaArubaAshmore and Cartier IslandsAtlantic OceanAustraliaAustriaAzerbaijanBahamas, TheBahrainBaker IslandBangladeshBarbadosBassas da IndiaBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurmaBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCoral Sea IslandsCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaEuropa IslandFalkland Islands (Islas Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern and Antarctic LandsGabonGambia, TheGaza StripGeorgiaGermanyGhanaGibraltarGlorioso IslandsGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (Vatican City)HondurasHong KongHowland IslandHungaryIcelandIndiaIndian OceanIndonesiaIranIraqIrelandIsraelItalyIvory CoastJamaicaJan MayenJapanJarvis IslandJerseyJohnston AtollJordanJuan de Nova IslandKazakhstanKenyaKingman ReefKiribatiKorea, NorthKorea, SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedonia, Former Yugoslav Rep. ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMan, Isle ofMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia, Federated States ofMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueNamibiaNauruNavassa IslandNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPacific OceanPakistanPalauPalestinePalmyra AtollPanamaPapua New GuineaParacel IslandsParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint HelenaSaint Kitts and NevisSaint LuciaSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbia and MontenegroSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and Sth Sandw. IslSpainSpratly IslandsSri LankaSudanSurinameSvalbardSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTromelin IslandTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin IslandsWake IslandWallis and FutunaWest BankWestern SaharaYemenZambiaZimbabwe Comments*     Enter the number / letter combo you see in the image into the text box

All personal information you supply to us will remain with The Knowledge Brokers and will never be shared with any third party. ( Privacy)