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Martin Keith S 
"Experienced professional marketeer & Sales Coach"
A background-checked Trainer.
Travels from Portsmouth, United Kingdom
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Martin Keith's Expert Profile
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Martin Keith S. - Experienced professional marketeer & Sales Coach
Martin experienced and professional marketer, He has held senior executive positions in a wide range of retail, consumer and service businesses and has practical line experience in marketing, marketing services, buying, supply chain management, operations, financial and administrative activities.
In a marketing services capacity this facilitator has developed brands, communications strategies, communication and distribution channels in retail distribution, the oil industry,[where he changed the style of U.K. Service Station Retailing], financial services, hospitality and, more recently, professional services. Formally trained in strategic marketing at Templeton College, Oxford.
Martin is a change agent ideally suited to provide pragmatic and implemental consultancy advice from a strategic and technical perspective. He founded and developed the Retail Management Centre at The Chartered Institute of Marketing, and rapidly established it?s reputation in Europe. More recently, he founded and developed MI Limited, which is an organisation providing catalytic consultancy and coaching resources to a wide range of businesses in the U.K., Europe and beyond.
This marketer causes individuals and teams to do things differently and better and to do different things from a marketing and sales perspective. He is perceived as a catalyst effecting change for companies? strategic direction and assisting with the implementation via the management teams. He is an entertaining and lively presenter and speaker always with a serious message, able to draw upon illustrative evidences from the market places that are applicable to the circumstances the audience finds them in. His clients around the world include airlines, National Tourist Organisations (travel and tourism), IT companies, retailers, FMCG businesses, Oil Companies professional services companies, electronics and telecoms.
Martin is a Liveryman of the Worshipful Company of Marketers and is a Freeman of the City of London. He and his colleagues have worked in some 30 countries around the world.
Martin is also a prolific author of material, self-help study programmes, models and processes to assist clients embrace a marketing ethos and to provide cost effective means to solutions.
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His Competency Portfolio
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| Marketing - Specialised - over 30 years |
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| From a marketing perspective this facilitator is able to make successful connections between products and services that have been designed and developed to and with customers who need, want or may derive benefit from them. |
| Marketing Modelling - over 25 years |
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He has the ability to create visions and scenarios of future opportunities. He has the technical competence to apply research and planning processes, models and templates to identify best opportunities. His tactical marketing professionalism enables him to consider the entire communication spectrum with a view to making the most cost effective connection between product, service and customer.
His ability then to manage relationships in terms of customer service, client relationship, customer relationship management and the development of lifetime loyalty between customers and brands, completes the holistic benefit of a professional marketing attitude.
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| Business Development - over 25 years |
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| He has an ability to see something which is different and special, so that opportunities may be explored, the results may be exploited and the benefits are to customer and business provider. |
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FactBase of Martin Keith S.
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| Details about this expert: |
| Name & ID |
Martin Keith S. | ID: 88 |
| Listed in Category |
Trainers |
| Travels from |
Portsmouth, United Kingdom |
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| Citizen of |
United Kingdom |
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| Age Group |
61 to 65 |
| Gender |
Male |
| Availability |
Globally |
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| Good to know |
| Languages (fluent) |
English |
| Worked in Countries |
United Kingdom, Lebanon, Switzerland, United Arab Emirates, Australia, North America and Germany. |
| Professional Memberships |
Fellow of the British Institute of Management
Fellow of the Institute of Directors
Member of the Chartered Institute of Marketing
Member of the Institute of Logistics and Distribution Management
Freeman of the City of London
Listed in Who's Who!
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| Strengths |
Youthfully enthusiastic and energetic, this facilitator uses his high IQ to paint a picture of future opportunity that motivates and encourages an individual and team to want to be part of it. He has experience and professionalism in width, depth and breadth with opportunities to call upon real live situations from around the world, as he?s generally "been there and done it".
His consultancy and training organisation has provided services in over 30 countries to more than 50 nationalities during the last 20 years.
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| Hobbies |
Sailing, vintage and classic cars, gardening and property enhancement |
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| About this profile |
| PopIndex * |
9 - [ Excellent ] |
| Profile Views |
22841 |
| Profile Created |
19/11/2003 |
| Profile Updated |
23/06/2009 |
* (PopIndex: less than 2 is OK | 2 to 3 is Great | more than 3 is Excellent).
Shows the popularity of a posting calulates by number of hits over time.
An excellent PopIndex may be the result of e.g. external websites linking to this page or
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Changes made to this profile are monitored and validated.
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Articles submitted by Martin Keith S.
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A different perspective - for a new Financial Year
Category: Business Development - Added: 31/03/05 - 1547 Views.
What new and different perspectives are there to achieve and exceed your challenging objectives each year for businesses such as yours?
A NEW VIEW OF STRATEGY
Category: Strategic Planning - Added: 02/09/2004 - 1264 Views.
DEVELOPING NERVES OF STEEL (RATHER THAN KEEPING YOUR NERVE) - MANAGING AMBIGUITY, ADVERSITY AND CHANGE IN AN INCREASINGLY TURBULENT MARKETPLACE AND ENVIRONMENT
Winning new business for no cost
Category: Business Development - Added: 02/09/2004 - 1368 Views.
Martin admitted to members attending the recent Members? Meeting to not liking advertising as a means of gaining business. So, he took members through ten ways of winning business that will not cost anything ? but a bit of thought and work...
Developing and Projecting your Brand and Brand Value
Category: Branding, Brand Delivery - Added: 02/09/2004 - 1341 Views.
A product or service may be ordinary. But a brand makes it special...
The Components of Brand Personality
Category: Branding, Brand Delivery - Added: 02/09/2004 - 1728 Views.
Finding characteristics that place your brand in a superior position and ideally the first position in the mind of the customer. Ensure these six dimensions are ...
Branding your In-House Services
Category: Branding, Brand Delivery - Added: 02/09/2004 - 1424 Views.
While the debate continues as to whether to out-source or keep services in-house there is a third alternative that could achieve some measurable benefits...
INSPIRATIONAL LEADERSHIP
Category: Leadership - Added: 02/09/2004 - 1804 Views.
SEPARATING THE METEORIC FROM THE MEDIOCRE!
The leadership style that suits you is also required to suit the majority of occasions and the majority of people you inspire and lead. It may well vary according to the circumstances (and probably should!)
THE RETAIL BUSINESS CHALLENGE
Category: Retail - Added: 02/09/2004 - 1394 Views.
The Retail Business Challenge encourages owner/managers and their teams to make a greater contribution to and in the business they are involved. For the purposes of this activity I would suggest that the "greater contribution" is for the customers and community in which they are located.
SUCCESSFUL CONNECTIONS!
Category: Marketing Modelling - Added: 02/09/2004 - 1296 Views.
Is Your Marketing Activity 'Spray and Pray' or 'Electronic Accuracy'?
Marketing by Stealth! - 49 Steps to market your Business
Category: Marketing - General - Added: 02/09/2004 - 1320 Views.
TO SELL PRODUCTS THAT DON'T COME BACK TO CUSTOMERS WHO DO - WITHOUT INVESTING LARGE AMOUNTS OF MONEY SPECULATIVELY!
When it is pouring with rain and there is no-one about, it is easy to blame the weather! If the sun is shining, everyone's at the seaside, so blame the weather!
Think how many ways you can lose a customer!
Category: Customer Care, Service - Added: 02/09/2004 - 1336 Views.
Liquidation, acquisition, merger, economic environment, withdrawal from certain types of expenditure, being taken for granted, fouling up on what it is the customer wanted - the list is almost endless. Think how many ways you currently use to obtain the next customer - for life, or do you wait for it to happen or worse still bemoan the fact that customers aren't beating a path to your door. Advertising may be expensive and it isn't the only way of finding new customers...
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