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Phil A 
"Marketing Excellence and Customer Value Management"
A background-checked Trainer.
Travels from Waedenswil, Zuerich, Switzerland
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Phil's Expert Profile
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Phil A. - Marketing Excellence and Customer Value Management
Phil has 30 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.
Since 1997 he runs his own marketing excellence practice, creating value for clients by helping them to apply marketing excellence to their businesses. He delivers practical marketing for value growth, facilitating marketing strategy development and implementation working together with the client’s team. He serves many clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.
In May 2002, Juan Senor, Senior Editor at the International Herald Tribune, praised him in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. His pragmatic, down-to-earth approach to marketing is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”, Dec 2002.
Phil's Specialties:
Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction,
deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills.
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His Competency Portfolio
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| Marketing - Specialised - over 30 years |
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| Specialists in B2B and B2B2C marketing, complex value chains, chemicals, plastics, other manufacturing, energy, oil, downstream markets, pharmaceuticals, construction, deep-drill marketing, best practice CVM, marketing and sales effectiveness, value capture in complex market value chains, value creation from integrated analysis and interpersonal skills. |
| Marketing - General - over 30 years |
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He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.
He works with clients' business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style. |
| Customer Experience Management - over 30 years |
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Phil offers a no-nonsense approach to sustainable differentiation, improved customer loyalty and retention.
He facilitates pricing strategies to capture value. GEMS enables practical implementation of value creation strategies. |
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| Details about this expert: |
| Name & ID |
Phil A. | ID: 460 |
| Listed in Category |
Trainers |
| Travels from |
Waedenswil, Zuerich, Switzerland |
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| Citizen of |
United Kingdom |
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| Age Group |
56 to 60 |
| Gender |
Male |
| Availability |
Globally |
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| Good to know |
| Languages (fluent) |
English, German |
| Worked in Countries |
All-Europe, South East Asia, China, United States, Latin America, Saudi Arabia
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| Professional Memberships |
MCIM
ECMSA
SCI |
| Strengths |
Creativity
Hands-on commercial experience
Energy
Leadership
Marketing |
| Hobbies |
Jogging
Skiing
Travel |
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| About this profile |
| PopIndex * |
2 - [ Great ] |
| Profile Views |
6251 |
| Profile Created |
12/12/2004 |
| Profile Updated |
13/07/2009 |
* (PopIndex: less than 2 is OK | 2 to 3 is Great | more than 3 is Excellent).
Shows the popularity of a posting calulates by number of hits over time.
An excellent PopIndex may be the result of e.g. external websites linking to this page or
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This is a free public expert profile owned and maintained by Phil A..
Changes made to this profile are monitored and validated.
As supplier-neutral expert brokers we may - or may not - recommend Phil A. for your event, project or meeting. We do not represent Phil A. and are in no way affiliated, associated or commissioned by Phil A. to be his agents. |
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