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Sid P 
"Strategic Planning in Marketing and Advertising"
A background-checked Consultant.
Travels from Cape Town, South Africa
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Sid's Expert Profile
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Sid P. - Strategic Planning in Marketing and Advertising
Sid is valued in the marketing industry for his ability to isolate key strategic issues that are both practical and profitable. He has a talent for discovering insights and articulating them in a unique (and often humorous) style – both as a writer and speaker. Sid has an impressive track record in the successful implementation of strategy for clients in nearly all categories and sizes - from start-ups to global blue chips.
Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:
Strategic planner (Ogilvy & Mather)
Marketing lecturer (Damelin)
Management consultant (Profit Improvers)
Copywriter (Grey Advertising)
Wholesaler (Heynes Matthew)
Franchise manager (Link Pharmacies)
Retail pharmacist (Chemkay)
Creative director (Leo Burnett Healthcare)
Professional actor (Cape Artists Agency)
Karate instructor (SA Gorei)
Motivational speaker
Some of the brands Sid has helped build:
Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx , Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.
Specialises in:
1. Business, marketing and communications strategies
2. Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises).
3. Conference speaker and facilitator.
4. Concept and copy (including medical)
5. Mentoring young strategic planners on thinking, writing and presentation skills.
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His Competency Portfolio
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| Strategic Planning - over 20 years |
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| Strategic Planning (or Account Planning) in advertising and marketing is a specialised field requiring a mix of science, art and imagination. I train planners in this somewhat eclectic (yet critically important) discipline. |
| Branding, Brand Delivery - over 20 years |
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| Served with multinational agencies such as Leo Burnett and Ogilvy & Mather. An example of the brands I have helped build in Africa include FedEx, SABMIller and Nestle. |
| Motivation - over 20 years |
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| I share my insights at conferences, using what leading brands can teach us about working and personal life. The sessions are entertaining, interactive and relevant. |
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| Details about this expert: |
| Name & ID |
Sid P. | ID: 234 |
| Listed in Category |
Consultants |
| Travels from |
Cape Town, South Africa |
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| Citizen of |
South Africa |
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| Age Group |
46 to 50 |
| Gender |
Male |
| Availability |
Globally |
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| Good to know |
| Languages (fluent) |
English |
| Worked in Countries |
South Africa |
| Professional Memberships |
not specified |
| Strengths |
Practical creativity and leadership. |
| Hobbies |
not specified |
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| About this profile |
| PopIndex * |
3 - [ Great ] |
| Profile Views |
8171 |
| Profile Created |
08/01/2004 |
| Profile Updated |
09/07/2009 |
* (PopIndex: less than 2 is OK | 2 to 3 is Great | more than 3 is Excellent).
Shows the popularity of a posting calulates by number of hits over time.
An excellent PopIndex may be the result of e.g. external websites linking to this page or
favourable rankings in search engines based on the keywords used here.
PopIndex provides no indication of the quality of an expert
This is a free public expert profile owned and maintained by Sid P..
Changes made to this profile are monitored and validated.
As supplier-neutral expert brokers we may - or may not - recommend Sid P. for your event, project or meeting. We do not represent Sid P. and are in no way affiliated, associated or commissioned by Sid P. to be his agents. |
Articles submitted by Sid P.
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Four pitch presentation errors to avoid
Category: Presentation Skills - Added: 28/02/09 - 497 Views.
The OJ trial was weird. Although I don't have any of the specifics, I do know that DNA can't jump and that if you're innocent you don't go driving away in a white Bronco with the entire police force on your tail. Or maybe you do. But that's beside the point. I was not a juror and OJ was found innocent. Marcia Clark, though, was guilty - of making four key errors in her pitch to the jury.
Why scientists struggle with strategy
Category: Strategy - Added: 28/02/09 - 691 Views.
Henry Ford sold the Model T in 'Any colour you like as long as it's black', with the slogan 'It gets you there and it brings you back.' He sold 15 million. This was in a market devoid of choice - where marketing could be treated as science - price and sales marching in unison. In a competitive market, however, strategy follows the principles of design, not science.
The seven deadly muda of pitching
Category: Sales - General - Added: 28/02/09 - 459 Views.
In lean manufacturing lingo, Muda is a traditional Japanese term for activity that doesn't add value - is wasteful. Here are the seven muda as they relate to new business pitching.
Belief is not action - the ‘uber' legend of pitching
Category: Sales - General - Added: 28/02/09 - 418 Views.
Most people really believe that smoking causes lung cancer. No one wants lung cancer, but people still smoke. When we sign up for the gym, we sincerely believe we will go three times a week. Most don't. This naivety of expectation seems built in - we cling to the expectation that if people believe something, they will act accordingly. It's not true.
Brainwaves and other things that can harm you
Category: Entrepreneurial - Added: 28/02/09 - 609 Views.
Visit the business section of your bookstore, and you are left with the distinct impression that improbable entrepreneurial success is achieved by people whose intuition overcame conventional wisdom. However, Cornell's Prof Gilovich reminds us that what's missing is the likely corollary that many, if not most, fail quickly and quietly.
The Pitch - 20 ways to chat up a new client.
Category: Sales - General - Added: 08/01/04 - 2297 Views.
When we accept the challenge of a new pitch, we stand the chance of getting it wrong. But it's not the getting it right or wrong that's important, it's the getting it. So here's 20 ways not to get your head shot off.
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